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4 Applications of Business Intelligence

  • Soumalya Bhattacharyya
  • Jun 25, 2022
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It is not a new notion to use business intelligence tools to improve your business operations. In reality, the term "business intelligence" was originally used in a book in the 1800s to explain how a financier had been outsmarted by competitors who utilized market information to play the market. 


Of course, we'll be using a more current definition of the phrase: Technology, techniques, and applications that gather, integrate, analyze, and display corporate data with the goal of making data-driven business decisions are referred to as business intelligence (BI).


BI software analyses data that is entered by users and/or provided from data sources. The data is then organized according to any patterns or trends discovered. The information is then displayed as visualizations, allowing even individuals who are untrained with statistical analysis to interpret the material.


Organizations may develop up-to-date and well-informed plans using the insights and trends revealed by these visualizations. There are innumerable BI tools accessible for various sorts of data analysis thanks to the newest technologies and advances.


Any forward-thinking company should research what tools market leaders are providing and how these technologies may benefit their own business.


Applications of Business Intelligence


  1. Sales Intelligence


One of the most important applications of BI is where your company meets the client. Customer negotiating is an important talent that any sales department should develop. 


It might be difficult to move leads through the pipeline and persuade potential customers to buy your product or service. This process is getting easier and more predictable thanks to the use of business analytics and intelligence.


Data on particular KPIs, such as customer demographics, conversion rates, and sales metrics, is collected by business intelligence. The data is then organized into graphs, pie charts, and scattergrams, among other structured displays. 


This data may be used to uncover trends that can be used to gain insight into consumer behavior and business operations. You can better service the consumer if you know who they are!


The reports and dashboards provided by BI are also highly beneficial for providing easy-to-understand statistics to potential clients to support their claims. Managers may use the data gathered through business intelligence analysis to make data-driven choices based on factual data and predictions.


Another advantage of using business intelligence is that it allows you to keep one step ahead of your competition. BI systems gather data that keeps managers informed about where their firm stands in reference to various KPIs, ensuring that they are never caught off guard. In every sector, planning is one of the most crucial steps to staying ahead of the competition, and BI makes it easier than ever before.


Given the competitive nature of today's market, exceptional sales chances must be identified and converted as quickly as feasible. BI tools are an excellent approach to improve a company's sales processes. 


Sales and marketing departments may use BI to uncover trends in customer preferences, allowing the company to maximize sales within their desired customer bases. This allows them to concentrate on attracting high-quality leads, which boosts everything from conversion rates to total profit margins.


When used in conjunction with customer relationship management (CRM) software, business intelligence (BI) gives companies a sophisticated way to get close to their customers and make smart sales choices.


  1. Visualization


Business intelligence software makes use of a variety of data analysis techniques to evaluate and manage data pertaining to your company's activities. The firm can monitor logistics, sales, productivity, and much more using this data, which is displayed in the form of infographics. 


Some business intelligence tools allow users to create bespoke reports with their own specifications. Others provide reporting templates that feature industry-standard metrics right out of the box.


Business intelligence solutions enable even the least experienced employee to get insights from data by presenting it in simple visualizations and easy-to-understand formats. You may evaluate and present your own data to shareholders, other departments, or your team instead of depending on expert data scientists.


The abstract statistics become more vivid in our thoughts when we take the raw facts of wealth distribution and depict it in a simple, visual fashion. Less than one percent of the world's population owns nearly half of the world's wealth! 


The startling disparity in size between the lowest demographic of fewer than 10,000 people is even more apparent, putting poverty concepts into sharper light than simple statistics can.


  1. Reporting


Reporting is a critical business use of BI. As previously mentioned, business intelligence technologies collect and analyze unstructured data sets, as well as organizing and generating a variety of reports. Staffing, costs, sales, customer service, and other procedures are examples of these.


Reporting and data analysis are similar in purpose, delivery, tasks, and value, but they differ greatly in purpose, delivery, duties, and value. 


The practice of compiling data into summaries with the goal of monitoring company performance is known as reporting. The process of analyzing data in order to obtain insights that may be used to enhance company procedures is known as analysis.


In a nutshell, reporting converts data into plain text. Data is transformed into useful insights through analysis. Both assist firms in improving their performance and monitoring operations, but they do it in distinct ways. 


Reporting shows users what is going on, while analysis explains why it is going on. Both procedures can, but do not have to, be accomplished by utilizing visualizations.


For dealing with dynamic data, business intelligence tools are excellent. Historically, data visualizations were static, and every time a variable changed, a new one had to be constructed. Interactive dashboards that update in real time are available in modern BI applications, providing a new level of accessibility and agility in data analysis.


  1. Performance Management


Organizations may use BI tools to track target progress using predefined or custom time frames. Project completion deadlines, target delivery times, and sales targets are examples of data-driven goals. 


If you want to hit a given sales target, for example, your BI system may look at prior months' data and offer an acceptable target based on historical performance.


These objectives may be regularly monitored to provide real-time reports on their development. This will assist you in determining any remaining gaps. Users may arrange the system to notify them when they are approaching a target or when the time restriction expires and they have not yet completed their task. 


This allows managers and employees to keep track of their progress and keep teams focused on their objectives. Users may also track target completion and utilize progress data to assess an organization's overall productivity. 


Information is always immediately available, unlike when a significant amount of effort is spent seeking down or arranging critically required data. This saves time and money for businesses, as well as making your life easier!


Benefits of Business Intelligence


Benefits of Business Intelligence :1. Managing data warehouses and data marts 2. Timely solutions 3. Improve operational efficiency 4. Better customer and supplier relationships and deals 5. Problem detection and limit wastage

Benefits of Business Intelligence


  1. By managing data warehouses and data marts, BI may operate as a single point of access to the data contained inside them.


  1. BI can be applied throughout the entire company or just within a single department. Organizations will gain if it is deployed throughout all departments.


  1. In order to tackle problems, BI allows users to submit ad hoc queries and acquire ad hoc reports as needed.


  1. BI may be implemented in two ways: one where reports are created in response to customer requests, and the other where transactions are initiated by workers.


  1. By granting access to BI systems to external users such as customers who may be interested in studying their purchasing behavior, suppliers may analyze sales data, and consumers can uncover cost-cutting options.


  1. BI provides speedy problem resolution and error identification and repair by giving real-time reports to customers and staff. As a result, efficiency improves.


  1. Delays and backlogs are reduced because BI systems allow users to create their own queries and receive reports. As a result, human resources may be effectively managed by reallocating backlog work to other staff, eliminating delays.


  1. By examining historical data, we can analyze prior performance of suppliers such as on-time delivery, quality, and so on, which can aid in bargaining with them. 


Understanding consumer purchasing patterns will enable us to qualify some of them for discounts or other special offers in order to preserve a long-term connection.


  1. BI systems generate reports that are historical, real-time, and predictive. Customers, vendors, and staff may all use it. As a result, faults or defects are detected more quickly.


  1. We may allocate resources effectively and minimize resource wastage by assessing the success of goods, customers, initiatives, and marketing tactics.


  1. Inventory expenses are reduced because BI systems provide the optimal inventory level at all times, lowering costs.


  1. Integrating BI with your current ERP will allow non-technical users to reap the benefits and receive custom reports.


  1. Business intelligence (BI) systems give information on the effectiveness of marketing plans or campaigns, consumer behavior, and the presence of new prospects.


  1. Information from BI may be sold to customers and suppliers to earn revenue.


  1. Previous sales numbers, knowledge on clients, brands, and customers will be delivered to the sales force, empowering them.


  1. Managerial decisions will vastly improve as a consequence of BI-generated reports, and will be the product of rigorous examination.


  1. Internal communication is improved as a result of BI systems, which leads to higher job satisfaction, a more knowledgeable workforce, and more motivation.


  1. Business intelligence systems may be utilized to better understand customers and improve the customer experience.


  1. BI systems provide managers with information on current market trends and rival activity.


  1. Dependence on guesswork is reduced by delivering properly analyzed decision supporting reports.


  1. All of these elements contribute to increased business performance.


Also Read | What is Brand Value and How is it Calculated?


Future of Business Intelligence


The worldwide pandemic has had far-reaching consequences for business. More CEOs are thinking about how to make greater use of technology and data to allow data-driven decision-making in all parts of their businesses. 


The future of business intelligence is widespread use of the tools throughout an organization, particularly in the finance department, which has traditionally kept itself isolated from the rest of the company in order to maintain the integrity of the figures.

Business intelligence (BI) is a technique for turning large amounts of data into manageable chunks of information that can be used to make better decisions. The programme uses a sync tool or API to get data from a company's ERP system and other data sources. After that, the BI tool analyses the data sets and displays the results in reports and dashboards.

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