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5 ways in which Samsung makes use of AI in its operations

  • Mallika Rangaiah
  • Aug 20, 2021
5 ways in which Samsung makes use of AI in its operations title banner

Whenever we mention Android, Samsung is one of the first names that pop into our heads. The leading tech giant has become a renowned brand name in most corners of the world. Samsung is a brand that is at times even considered a synonym for Android. 


Interestingly, did you know that Samsung had actually started off as a grocery store until it lay its legacy as a technology company?


One technology in particular that Samsung makes rich use of would be AI. The platform adopts AI for facilitating more customized content suggestions to its users and empowering them to regulate their televisions through easy voice commands. Additionally, many of the brand’s latest TVs have been adopting machine learning for enabling users to relish their favored content in a satisfactory resolution. As per the platform’s website


“Samsung’s perspective on Artificial Intelligence is to build an ecosystem that enables users to interact seamlessly across multiple devices and modalities to get things done.”


While AI has been the foundation for a range of trailblazing applications in sectors ranging from automation, gaming to electronics, the technology is now also paving the way to prevail over smartphones and no we don’t just mean through applications such as digital assistants. Edge AI’s technology has allowed for many features to be made available at the behest of the platform’s users. 


Alongside Samsung, we’ve also got tech giants like Apple and Huawei that have instilled their smartphones with dominant AI chips which are capable of executing almost 5 trillion operations per second and adopt considerably minimal power for executing tasks. 


( Related blog - Big Data in Apple )


AI empowers the smartphones of today’s world to facilitate features like Individual profiling, Intelligent display, Face ID, and Augmented Reality. The technology is richly applied for enhancing photo quality in smartphones with the AI depth recognition ability allowing for a post-production editing of the image to adjust aspects like sharpness and blur. 


In a forum conference in 2020, Samsung had laid out a humanist long-term vision for its AI strategy. The tech giant wishes to offer purpose-built applications that enhance the experiences of end-users. Rather than chasing new-fangled technologies, Samsung is more interested in shining the spotlight upon personalization, wishing to aid its users in discovering products that fulfill its requirements and budgets, while also facilitating exclusive experiences.



About Samsung


Founding Date -  1st March 1938


Business Type - Electronic Manufacturer


As we mentioned before, the South Korean company Samsung was initially established by Lee Byung-Chull, to serve as a grocery trading store. It was in 1969 that the platform ventured into the electronics field. Samsung’s very first electronic product had been a black and white television. After the launch of its first product, it didn’t take long for the platform to start exporting its items and emerge as the leading electronic manufacturer in its home country. The platform obtained a 50% share in Korea Semiconductor in 1970.


As the platform expanded further in the initial years of 1980, it launched distinct branches for each of its many electronics businesses. Around the same time, the platform also invested in two research & development institutes, an act that helped give it the boost to emerge as the market leader in IT services. By the time the 1990s arrived, Samsung had emerged among the worldwide leading five electronics makers, revered and acknowledged for its technology products such as LCD screens and semiconductors.


It was in 2000 when Samsung launched its feature phone, equipped with a built-in camera, capable of taking around 20 photos at a point. The turning point in Samsung’s global success was undoubtedly its launch of the Galaxy S smartphone series that made use of the platform’s OLED screen technology as well as its hummingbird processor. 


But it's not just its smartphones that Samsung is notorious for, but also its tablet computers, especially the platform’s famous Samsung Galaxy Tab series, powered by Android. It pioneered the phablet category through the launch of the Samsung Galaxy Note series in 2011.


In the present scenario, Samsung is the world's largest supplier of 3D NAND and DRAM memory and a leading global manufacturer of electronic components, while also maintaining its place as the world’s largest television manufacturer since 2006 and has also been leading the smartphone manufacturer field in the recent times. The platform has been challenging Intel to gain the top position on the market of chips for many years.



AI applications in Samsung


Samsung has been all set to execute advanced and personalized AI technologies in each of its operations, equipped with a wide and extensive set of AI solutions. 


The platform has recently partnered with Synopsys, a popular chip design software platform, for creating fresh AI-powered features in their latest line of computer processor designs.


One example of AI’s use in Samsung is that of the platform’s Exynos mobile processor feature, which has offered a leading edge to NPUs (neural processing units) to offer an efficient on-device AI. The feature’s memory solutions such as the LPDDR5 mobile DRAM, have been optimized for managing the ambitious performance demands of the AI systems.


Yet another example is that of Samsung’s BotCare. This is not really a home-care robot, rather you could consider it a personal assistant instead who will focus on taking care of the user rather than taking care of their home. The robot adopts AI-based technology for comprehending the user’s behavior and noting the minute and intricate details of their lives. 


The Bot Care robot will saunter around the user’s room and it might even nag the user to not be too static and to get up and stretch if it feels that the user has been on their computer for a long time. The robot also keeps track of the user’s schedule, reminds them of their meetings, and helps them in making video conference calls through microphones and cameras. 

The image shows the areas where AI is used in Samsung namely in case of Samsung's smartphones, Bixby, Household Robots, Autonomous Vehicles and Smart TVs

How AI uses Samsung 

One more example is that of JetBot 90 AI+. This is an AI-based smart vacuum-cleaner robot equipped with a LiDAR sensor for improved 3D mapping of environments and objects. By linking its hardware and AI-based software, the bot detects any fragile objects in its path and avoids coming in contact with them. The robot can even enter tight areas for cleaning them by averting cables and petite objects interfering in its path. 


( Related blog - AI in NVIDIA )


Samsung’s HBM2E (high bandwidth memory) solutions facilitate the efficiency and capacity necessary for aiding the latest AI technologies, while the platform’s low-latency storage devices, such as Z-SSD, have been equipped for managing HPC and AI workloads flawlessly.  


Yet another AI solution is Samsung’s AutoSSD, a memory solution that has advanced smart car development by allowing for compelling, high-speed vehicle-driver feedback.


Below are some areas where AI is adopted by Samsung. 


1. Smartphones


One integral aspect where AI is applied in smartphones is of course its cameras. The AI-powered smartphone cameras offer an enhanced visual detection capacity, allowing users to take high-quality pictures and enjoy taking them too. 


Samsung cameras also take improved portrait snaps through their ability to detect faces and optimize the exposure and balance of skin tones in varying lighting conditions. The AI also helps out with storage by allowing the saved pictures to be grouped into categories, allowing users to conveniently locate the pictures they are looking for, as they browse. 


The AI processors on many smartphone chips have also been allowing for more engaging virtual reality and augmented reality experiences. Its ability to link location data through rapid object recognition has allowed the platform to offer more fulfilling experiences in the field of travel, education, and retail.



2. Samsung’s Virtual Assistant - Bixby


The aim of Bixby, similar to that of all virtual assistants, is to ensure that the lives of its users become simpler and more convenient by helping them in executing tasks and responding to queries through processing language and speech patterns upon their requests.


Bixby’s features include: 


  • Bixby Routines: Bixby absorbs exclusive behavior patterns and suggests an automated routine for tasks. 


  • Quick Command: Once a trigger command is set by the user, Bixby executes a set of tasks in a particular order. These commands can include generating a command for a “morning routine” which can incorporate sharing the weather report for the day or playing a morning boost playlist to energize the user and wake them up. 


  • Managing the house of the user: If the user’s devices happen to be connected to SmartThings, that’s when the magic happens. From switching the TV channels, switching the lights on and off to controlling the thermostat, there’s nothing Bixby can’t do. 


  • Making enhanced predictions: As per the received input, Bixby guesses what the user will require and offers personalized recommendations. 



3. Household Robots


Launched in January 2021, at the Consumer Electronics Expo, Samsung Bot Handy has been introduced as an AI-powered household robot.


Although the robot is still in development and not made available for the commercial market as of yet, it has been developed with the purpose of executing chores and offering a helping hand around the house. The robot can ease the tasks to be performed by the user by doing laundry, loading the dishwasher, setting the table, placing the groceries and laundry in its place, and even by pouring a glass of wine for the user. 


( Related blog - What is RPA )


The robot adopts AI for detecting and picking up objects of different shapes, weights, and sizes, helping out the user with their work around the house. The robot can make a distinction between the material composition of different objects and apply the right degree of force for grabbing and moving household objects. 



4. Smart TVs


AI allows Samsung TVs to facilitate viewers with personalized content suggestions. Meanwhile, NLP allows users to manage features like their volume, apps, channels through voice commands.


The resolution quality of the platform’s Smart TVs keeps getting upgraded through machine learning. AI upscales the resolution from lower versions to 8k, to give viewers an engaging resolution, offering them a pristine experience for viewing.



5. Autonomous Vehicles


Samsung has also been progressing in the field of autonomous and smart vehicles through developments such as Samsung AutoSSD.


( Related blog - Top Self-driving car companies )


The AI technology offered by connected vehicles has been keeping users safe by assessing car parts to note any potential failures, detect any potential hazards, and keep the passenger from getting distracted or dozing off at the wheel by supervising their head position while they drive.





Technology’s future is all set to be revolutionized through AI and machine learning. With leading manufacturers such as Samsung continuously integrating AI in fresh and appealing ways to offer enhanced experiences for its customers and to maintain its place amidst the high competition. 


And of course, alongside Samsung, we as consumers are also gaining with all these advancements, as they make our lives more convenient and easier.

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