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9 Types of Marketing Models

  • Vrinda Mathur
  • Feb 08, 2022
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Marketing is the practice of attracting prospective consumers or customers to your products and services. "Process" is the important word in this definition. Marketing includes doing research, advertising, selling, and distributing your goods or services. Let us further understand by models of marketing. 



What do we mean by marketing?


Marketing is defined as the action or business of promoting and selling items or services, which includes market research and advertising. Marketing is now something that every company and organization must include in their growth plan


Many businesses, without even realizing it, employ marketing tactics to achieve their objectives as they try to advertise themselves and grow sales of their product or service. Marketing is becoming one of the most important components of a company.


People frequently do not understand what marketing is and, when questioned, characterize it as selling or promoting. While these responses are not incorrect, they are merely one aspect of marketing. 


Marketing also includes many other areas such as product distribution, advertising, designing and generating materials such as landing sites and social media content, enhancing customer experience, doing market research, defining market segmentation, and much more.


The 4 Ps of marketing


The 4 Ps of marketing  are a simple formula for identifying and dealing with the main parts of your marketing plan, according to E. J. McCarthy. 


  • Product


A product might be anything that a firm provides to its customers in order to meet a demand. It can be a product or service based on the wants and motivations of customers and how the product would benefit the user, rather than the physical traits or properties of the object.


  • Place


Strategic merchandising sites can range from an internet store to a network of physical outlets spread over several cities or nations. 


  • Price


The pricing of your products and services is a critical component of any marketing strategy. This factor has an impact on other factors such as - The margin you wish to achieve, the company’s financial vlogs, Trends and fads and Quality perception. 


  • Promotion


This refers to all of the marketing and communication done to highlight the benefits of your product or service in the market. This is how you boost sales. 


Importance of Marketing


The importance of marketing can be further explained in 5 points:- 


  • Marketing Informs


In order to attract customers in a congested marketplace, your target audience must understand why they should select your company over someone else's. This is where marketing comes in to educate existing and future consumers about your company and how it meets a need.


  • Marketing engages


You must form and build relationships with people who have interacted with your business in order to convert first-time clients into lifelong fans who will support your brand. Social media is an excellent place to begin. 


Sending post-purchase follow-up emails and mailing postcards with special offers or information on new services are just a few more methods marketing may assist you in staying in touch with your target audience.


  • Marketing builds reputation


Marketing is an important aspect in your company's reputation since it spreads the word about it. Strong, professional marketing implies that you are a trustworthy company. The link is unmistakable.


  • Marketing sells


It's basic logic: you can't sell your products or services if no one knows about them. While opening a store in your area may bring in some walk-in customers, marketing broadens your reach and brings attention to what you're selling so that people will buy it.


  • Marketing grows business


This marketing function is a culmination of the previous four. Strategic marketing frequently leads to increased revenue for your company. Your firm will most likely succeed if you properly educate clients, keep them involved, build a solid reputation in their thoughts, and sell intelligently. 


(Recommended Read - Revenue Marketing)



Types of Marketing Models

A marketing model is a tool that advertisers and businesses use to analyze their company's strength and earning potential. Marketing models examine the entire tactics and aspects of advertising a firm and its products. 


Marketing models assist marketers establish their marketing strategy, identify which segment of the market to target, anticipate the impact of particular activities on customers, and provide revenue predictions. Below we’ve listed the Types of Marketing Models. 

Types of Marketing Models are:- 1. SWOT and TWOS analysis 2. 7p's Marketing Mix 3. STP Marketing Model 4. AIDA 5. Porter's five forces 6. Ansoff Matrix 7. SOSTAC 8. McKinsey 7-s Model 9. Product Life Cycle

Types of Marketing Models


  1. 7Ps marketing mix


The 7 Ps of Marketing are product, price, place, promotion, people, process, and physical evidence. The marketing mix is a well-known marketing paradigm that aids in the organization of the stages of a corporate plan, from conception through assessment. 


Using the 7Ps breakdown, you may examine each part of your business to uncover methods to improve your strategy and achieve your objectives.


  1. STP marketing model


STP is an acronym that stands for segmentation, targeting, and positioning. It's a common top-down technique that focuses on how a firm contacts consumers. To offer relevant, customized messages to targeted groups, STP employs a four-step methodology. 


Top-down marketing approaches, such as the STP marketing strategy, have grown in popularity as businesses shift to delivering tailored content to their target consumers via social media.


  1. Porter's five forces


Competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entrants are Porters's 5 forces 


This methodology is unusual in that it measures profitability by concentrating on external forces and competition rather than the product or audience. 


Using this analysis might be a simple yet effective technique to understand your company's competitiveness.


  1. AIDA 


The AIDA marketing model is nearly exclusively focused on the client. Awareness, interest, desire, and action are all represented by the acronym. 


These are the four steps that a customer goes through while acquiring a service or product. Some models contain a retention stage, which addresses a buyer's decision to make repeat purchases and establish brand loyalty.


  1. SWOT and TOWS analysis


SWOT and TOWS are abbreviations for strengths, weaknesses, opportunities, and threats, respectively. While both employ the same fundamental concepts in their analysis, TOWS focuses on the external environment, whereas SWOT focuses on the internal environment. 


These models assist you in visualizing strategic alternatives as well as pivoting your strengths and minimizing your weaknesses in order to avoid dangers and maximize opportunities.


Also Read | How Jio has used the SWOT Analysis


  1. Ansoff matrix


The Ansoff matrix, often known as the product or market growth grid, is a 2x2 grid that describes four options for growing your firm and analyzing possible hazards. Markets can be seen on the y-axis of Ansoff grids. 


The axis's lower end symbolizes new markets, while the upper end represents current markets. The x-axis represents products and services. On one side, existing items and services are depicted, while on the other, new products and services are depicted.




The SOSTAC model is a flexible planning methodology that is used to develop marketing strategy. SOSTAC is an acronym that stands for situation, goals, strategy, tactics, action, and control. It may be an appropriate tool for reviewing your process and identifying areas of weakness.


  1. McKinsey 7-S Model


The McKinsey 7-S model describes seven essential factors that must work together for a firm to succeed. The McKinsey 7-S model is most commonly represented as a watershed diagram with seven rings. The seven circles are as follows: strategy, structure, systems, styles, staff, skills, and shared values. ‘


The shared values circle in the middle connects the other circles, demonstrating that each of the parts is critical to an organization's success and adaptability. Consider how your marketing activities in one area may affect the others while using this methodology.


  1. Product life cycle


The product life cycle model may assist you in developing new goods, refining current products, and determining whether to abandon a product. It consists of four stages that can direct your marketing activities throughout the product development process:


  1. Introduction:- After research and development, a product enters the introduction stage, where it is initially introduced to customers. Typically, this entails intensive marketing and promotional activities to raise public knowledge of the new release.


  1. Growth:- As the product gains popularity and the company expands to support distribution, it enters the growth phase. This is when the product gains popularity, develops a dedicated customer base and increases market share among competitors.


  1. Maturity:- In a crowded market, mature products sometimes face a slew of competitors. Growth slows during maturity, and you may need to revise your marketing plan to reach new customers or find new applications for your product.


  1. Decline:- Sales fall during a recession, and marketing activities have less of an impact. When a product is in decline, you may want to focus your efforts on new product development rather than selling old ones.


Also Read | Project Life Cycle


Market models are the tools that markets and business organizations use to understand the strengthening potential and earning potential of their business organizations. 


It helps the marketers define their marketing strategies, which part they are going to target and predict the impact of certain actions on target customers. Thus marketing models help the business organizations to grow and expand.

Latest Comments

  • ayyararya01

    Oct 04, 2022

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