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Embedded Analytics: Definition, Applications and Advantages

  • Pragya Soni
  • Dec 12, 2021
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In the modern era, everyone is trying to expand his business globally and logically. Online business platforms serve the purpose. But managing these platforms is a real job. 


Technologies such as business intelligence tools and embedded analytics come to rescue the task. Embedded analytics refer to a vital application of the technology. Let us read more about its meaning, capabilities and applications.


In this blog we will take a look at the meaning of embedded analytics and its contribution in business management. We will also discuss the latest examples of embedded analytics and its features that make it different from business intelligence software.


(Check out - Business Management Software)



What is the meaning of Embedded Analytics?


Embedded analytics is defined as a digital workplace capability. Here, data analysis occurs within a user’s natural workflow. Embedded analytics work without the need to switch to another application. It tends to be a narrow-deployed process. 


Embedded analytics includes marketing optimization, sales lead conversion, financial budgeting and inventory demand planning.


In other words, Embedded analytics is defined as a software that delivers real-time reporting, advanced analytics and interactive data visualization. It includes machine learning, a data analytics platform, an application user interface, and visualization effects. The main purpose of all these components is to improve the context and usability of the data for business users.


Goal of an embedded analytics platform


The major goal of an embedded analytics platform is to help users work smarter. It aims to assist users by incorporating relevant data and analytics to solve high level business problems. Unlike traditional business intelligence, the system focuses on inner challenges of applications. 


In common words, analytics technologies which are inserted or embedded into the software are called analytics technology. embedded analytics is the integrated process of analytic content and capabilities. 


It is a part of a business process application. The embedded analytics and related technologies help in providing relevant information and analytical tools design. Thus, it helps the users to work smarter and efficiently in daily applications.


(Check out - Business Analytics Tools)



What are the common capabilities of embedded analytics?


There are several capabilities and functioning of embedded analytics in daily life. Here are the most popular and common ones.


Visual workflows


Visual workflows are sometimes referred to as write-back. Visual workflows include the incorporating transactional capabilities within the analytic user interface.


Static reports


Embedded analytics offer static and interactive reports. It represents the tabular views of data with or without parameters.




Embedded analytics assist data visualizations and dashboards. It helps in representing data with the help of charts and graphs that display performance metrics.


Hoc querying


Self-service analytics and hoc querying are the major applications of embedded analytics. It enables users to ask their own questions about the data by searching and scrolling a certain data set.


Predictive analytics


It is an area of machine learning and AI. Predictive analytics enables the users answering certain questions, like possibility or outcome of an action.


Mobile reporting


Mobile reporting ensures interactive functionality on android and iPhone devices. 




Benchmarking is the comparison of performance metrics against best practices from the external data.



Working of the Embedded Analytics


The process of embedded analytics is quite simple and is classified into following three steps:


  1. Information collection: The first step of embedded analytics includes the information collection from trusted sources. The provider and users need to understand the requirements of each other. Then, they have to choose wisely among the lists.


  1. Implementation: The next step involves the implementation of the embedded analytics within the software or the application.


  1. Attract customers: And, at the end, the software works according to your needs and attracts the customers from the market.


(Suggested Read - Software Documentation)


While Business Intelligence records the insight of customers by analyzing their clicks per visit. Embedded analytics provides the fusion of applications and technologies.



Advantages of Embedded Analytics in the field of software

Advantages of Embedded Analytics are as followsSustainable competitive advantage.Modern data structure.Different tenant modes.Create awesome analytical experience for customers.Supports additional revenue streams.King of the market.

Advantages of Embedded Analytics

Embedded analytics is a boon to the software field. It has the capability to resolve the issues of different software and platforms. Here is the list of key benefits and advantages of embedded analytics in the field of software and technology:



Sustainable competitive advantage


Embedded analytics offer sustainable competitive advantage within the application. It serves up actionable insights. It helps you to fight with your competitors in the market. Modern analytics embedded within the application helps in understanding clients and their requirements better. 


For the organization that wants to capitalize on insight serving applications then embedded technology is definitely something you are searching for. Embedded analytics help you in producing more data than ever. It unlocks the wealth of critical insights that is locked in the software applications. 


By successfully embedding the right analytics platform, the users can enable their end users in taking a part to get the heart of data insights. Once you choose an analytic platform, you automatically shift your focus on innovation. 


It assists you and your customer base with the latest technological advances. Thus, overall embedded analytics in software or platforms or in applications assist the users with healthy and sustainable competition.


(Check out - Trends in Software Development)


Modern data architecture


Embedded analytics is the modern and latest technologies, it doesn’t include any traditional requirements such as data cubes. Thus, it reduces the unnecessary complexity of the traditional system.


Different tenant modes


Embedded analytics offer different tenant modes such as single tenant modes and multi-tenant modes for different purposes. Like if you have a shared data model, you can deeply a single tenant mode. And, for isolated data models, multi-tenant mode is the best.


Create awesome analytical experience for the customers


The embedded analytical platform in software helps to deliver new capabilities and functions to your business application. The embedded analytics transform your customer response, they manipulate the way in which the customers respond to your business site. 


To the customers, embedded analytics enable them to code their own capabilities, and to the owners and users embedded analytics offer automated insights. Embedded analytics attract the customers by offering improved UI and flexible design options. Thus, in short, embedded analytics establish a relation over data and share insights in a governed way.


(Recommended Read - Difference between Business Intelligence and Data Analytics)


Supports additional revenue streams


Embedded analytics support the additional revenue streams by increasing upsell opportunities. As modern embedded analytics bring for you the huge value by your customers and their actions. The owner can utilize this value to add revenue streams and upsell them. 


Thus, an analytics module itself acts as an additional income source. Let’s consider an instance, you can include dashboards and embedded reports as standard in your services. 


Also, you can involve a reserve insight as an extra feature for your sales team. Automatically, this feature can be upsold to the customers as an extra service and can automatically earn extra benefit for the owners.


The day-to-day example includes Yellowfin stories and presents



Rules the market


Embedded analytics has the ability to get to market faster than other applications or technologies. You can certainly run into build issues, deployment lags, setbacks and delays. By attracting the more market or traffic you can attract more revenue from analytics. 


But still, you have to choose the right business provider to maximize your benefits, as you are embedding their software into your business. 



Uplift the core product


The embedded analytics allow you to focus your resources and thus uplifting your core product. Rather than acting as an endgame, embedded analytics will help you in building your core offering and free up your developer resources. 


Thus, business analytics help in constant improvement by integrating latest technologies. Attracting more clients, it offers them a better product and experience.


Thus, embedded analytics bridges the gap between the software and the applications. By enforcing various means, it helps in expanding your business. With embedding analytics in your business, you can directly attract more customers around the globe.

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