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How Business Analytics impacts Decision Making in Businesses

  • Ashesh Anand
  • Oct 06, 2021
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Business analytics enables managers to understand their company's dynamics, forecast market developments, and manage risks. 


Companies are adopting analytics and rigorous statistical reasoning to make decisions that enhance efficiency, risk management, and profits, rather than “going with gut” when keeping inventories, pricing solutions, or employing people.


Data is provided for all essential company activities, including industry trends, consumer behavior, productivity, inventory, and thorough financial analysis. 


Business intelligence software collects information and transforms it into clear insights to enable actionable and strategic decision-making, allowing employees to easily achieve their objectives.


What is Business Analytics?


Big data is driving a lot of advancement in a variety of businesses. If you haven't already figured out how it works to make businesses and organizations more efficient through its many procedures, now is the time to do so! 


(Suggested Read - Big Data Analytics)


One way Big Data may help with this is through strategic usage in Business Analytics. Don't worry if you've never heard of the phrase Business Analytics; it's very closely related to a term you've probably heard of — Data Analytics.


Data analytics is the process of analyzing data using various approaches, some quantitative and others predictive, in order to get insight into the data. So, what exactly is Business Analytics? Simply said, it's Data Analytics, but it's used to help businesses achieve their goals and make business decisions. 


Business Analytics, like Data Analytics, may utilize past data to make sense of current data, discover trends, and forecast which consequence is likely to occur (if at all) and when. 


Finally, it may provide crucial insight into what will be the greatest conclusion for your organization — and as a consequence, it becomes an indispensable tool, particularly when it comes to making profitable judgments.


(Also Read: Steps of Business Analytics Process )


As technology has slowly but steadily advanced beyond our expectations, there are now countless data sources and many more ways to categorize and analyze them. Every person, gadget, or organization generates an almost unmanageable quantity of data practically every day, which causes issues with logistical storage. 


Businesses use a variety of methods to ensure that issue is resolved, with cloud storage being a significant one. Beyond that, the more immediate problem is the expertise necessary to sift through these mounds of data and uncover the insight that can cause a ripple effect across a business function or branch. 


Watch this Video on: Introduction to Business Analytics.

Because that's the beauty of data: it doesn't only help in one area, even if that's how its benefits are typically perceived. It has an immediate influence and then gradually and progressively alters the system around which the data point was constructed. 


(Also Read: Techniques used in Business Analytics Framework )


Business Analytics, in particular, uses Data Analytics to enhance efficiency in terms of production and expenses, as well as to determine whether or not the general structural systems that are applied are successful. 


Furthermore, Business Analytics may aid in broad strategic direction as well as the formalization of decision making procedures.


Ways in which Business Analytics aids decision-making in businesses


When we say that business analytics assists with decision-making, we mean that it gives information that can help the firm decide the route it will go in the future. 


Increasing bottom line and profitability, offering stronger and more sustainable risk management, and decreasing total expenses — including overheads, when possible — are some of the typical ways in which business analytics has been used thus far.


(Related: Real World Applications of Business Analytics)


Here are some additional particular ways in which Business Analysis may generate compelling insights that are sure to impact choices at large corporations:


  1. By analyzing consumer trends, we can provide unique customer experiences


Data analytics is becoming an essential component of the foundation that all organizations must build if they are to prosper. When contextualized more excellently through a business-specific lens, it gives a particular depth that can assist the organization make sense of how consumers are consuming its products or services.


What is a realistic example of this in action in a real-world setting? A telecom business can use analytical models, especially predictive models, to ensure that their consumers stay with them for a longer period of time and to evaluate the effectiveness of their marketing activities. 


Similarly, an online eCommerce company may use business analytics data to determine which of their visitors stay and for how long, as well as which of them return – and why. 


Questions of this kind can help to build a comprehensive platform or foundation upon which a strong plan can be implemented. 


And the greatest thing is that it can be altered as additional data is collected, so it's never too late to make a course correction that may totally impact an organization's destiny!


Thus, the business analysis provides an organization with the proper data to acquire a competitive edge and ensure that they can cater to their consumers in the best possible way, for the best possible conclusion.


( Also Read: What is Cost-Benefit Analysis? )

Image depicts the whole process of Business Analytics which moves in this manner: 1. Discovering the business needs 2. Collection of Data 3. Analyzing the data 4. Predicting the outcomes 5. Finding the best solution 6. Making the decision

Process of Business Analytics in making decisions


  1. Significantly increasing service metrics performance


Business analytics has several applications and benefits, and it would be imprudent to focus just on one element when there are others that can also be useful. 


Consider business analytics to be a tree, with roots that go deep into the structural machinery of the organization and branches that touch every area of the organization. 


Whatever function or application you can think of, there is a possibility that business analytics may have a beneficial influence on it, and not only that, but it can also alter it for the better. 


Consider internal resource management as an example. Business analytics may give critical insight into how to manage expenses, where a certain cost can be restructured so that it does not affect the bottom line, and so on. 


( Also Read:  AI strategize to maximize Business Revenue )


Furthermore, an organization can conduct an in-depth analysis of firm performance in terms of particular critical performance indicators (these depend on the nature of the organization for the most part). 


Then, business analytics may shed light on workers' real performance and show how they might be better managed, such as which variables affect their motivation, how long they are likely to stay in an organization, and so on.


Finally, it has the potential to significantly alter an organization's approach to its people - the fundamental driving force behind its growth. 


Taking into consideration numerous data points such as professional performance, experience, age, and a number of other characteristics, it becomes easier to make educated estimates about the performance of present and prospective workers. There will also be information into who is most likely to perform to their full potential in which job. 


To summarise, once the insight from business analytics is utilized, there will be a significant increase in the company's overall performance.


  1. Providing insight into risk management and how to improve overall management


Understanding risk is a critical component of optimizing company choices, and business analytics excel at effectively resolving this issue. Business analytics may be used to analyze all of an organization's data, whether it is housed in databases or is unstructured and spread across several sources.


Business analytics may be used to avoid crises or optimize reactions during a crisis period in order to resolve it in the best way possible by providing insight into what is likely to happen. This translates into better risk management, but in the context of the organization's work processes, it translates into overall better management practices.


How does this manifest itself in practice? For one thing, banks may use it to get a better image of who they should lend to by analyzing a potential client's credit ratings and customer loyalty rating.


Furthermore, the business analyst may be used to determine if some high-risk payments are actually worth the risk, or whether particular delinquents on the credit spectrum show no signs of recovery. 


In terms of practicality, there are better methods to interact with the end customer and manage internal resources when a specific call to action is required. 


Without the power of business analytics, a lot of precious resources would likely be wasted on customers who would eventually default on their payments; however, with the power of business analytics, it becomes super simple to have accurate predictions and to allocate internal resources to ensure that all issues at hand are handled well.


( Also Read: AI in Risk Management )



  1. Accounting Processes Are Simplified


To be honest, budgeting and investment decisions have a direct influence on organizational success. As a result, you must back up these judgments with statistical data and logic to guarantee that the firm does not incur losses. 


In this case, business analytics may assist you in managing tangible assets while also shedding light on a company's financial performance. It emphasizes sectors that consume a substantial portion of profits, such as power bills, tariffs, salaries, and so on.


( Must Read: Use of AI in Business Functions )


  1. Enhances the Supply Chain


Supply chains, believe it or not, are a fantastic area to uncover possibilities and commercial advantages. After all, they contribute significantly to the company's cost structure.


As a result, by employing business analytics, you may discover possible inefficiencies in traditional supply chain systems. Similarly, you may identify abnormalities and check data to guarantee that deliveries are made on schedule.


( Also Read: Supply Chain Management - An Overview )


Furthermore, business analytics employs data and quantitative approaches to improve decision making across the whole supply chain. 


To apply statistical approaches to all current data sources, you may integrate enterprise resource planning. Aside from improving front-line operations, data-driven processes may lead to better sales and inventory planning.


Watch this video on: How Business Analytics helps in Decision-Making


Bottom Line


Business analytics is one of those industries that is rapidly expanding and will undoubtedly be there for a long time. This is an excellent moment to engage in business analytics, whether as an organization to reap future advantages or as a person to understand it in order to use their services. 


It identifies consumer patterns, evaluates potential hazards, and creates feedback and improvement mechanisms. As a result, driving analytical changes can assist businesses in remaining at the forefront of the digital revolution.

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