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How is Virtual Reality revolutionizing the Hospitality Industry?

  • Siddhika Prajapati
  • Oct 29, 2021
How is Virtual Reality revolutionizing the Hospitality Industry? title banner

Virtual Technology has performed an important part in the hospitality and tourism industry covering the current decade. Technology has served in reducing costs, improving operational performance, and promoting services and consumer experience. 


Both consumers and companies can profit from enhanced communication, bookings, and guest service orders. Technology has encouraged tourism and hospitality to replace costly human labour with technological operations. 


These benefits reduce labour expenses but likewise help avoid client service problems. The idea of virtual reality has really existed, in an unusual form, following the 1930s, merely high-quality virtual reality have entirely flattered a mainstream customer product in more modern times, due in extensive part to heightened investment from the peers of Google, Samsung and Facebook.


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Why is Virtual Reality important in the Hospitality Industry?


  • While several of the applications of advanced Virtual Reality are based on entertainment, businesses are more getting to hold with VR’s potential being a marketing tool, remitting important information to potential clients in a form they can truly experience, and exciting multiple thoughts in the manner.


  • Within the hospitality business, VR has grown to be particularly valuable, because of the mass of information the common customer requires before they will really book their hotel cabin. Apart from reading over descriptions, which may or not be considered trustworthy, it proposes to customers the possibility to encounter everything for themselves.


  • VR in Hospitality and Tourism business is estimated to be an assuring technology that has a dominant effect of tricking senses into assuming one is there available in a virtual environment, by giving interactive 3D space invented by the computer. 


  • These types of simulations can represent any tourist place or attraction represented as 3D imagery, dominated by strong computers creating a comprehensive Virtual Environment (VE). VE is only a virtual digital atmosphere created that allows the user by VR equipment senses as if he/she is already there inside it. 


  • A complete VR System is considered as a kind of an interface between the original world user.  For instance, this probably allows consumers to undergo a pragmatic recreation of a place within a hotel, or practice a peek at any nearby temptations. 


  • Essentially, this enables the hotel management to benefit from the kind of ‘try yourself before you purchase’ marketing, which has been common in the food industry for decades.


  • Of course, the possible applications for virtual reality technology do not cease when the customer has reserved a hotel room. Certainly, those working within hospitality executives can proceed to use VR to present information and enable customers to encounter nearby tendencies once they have come, continuing to the hotel event itself.


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How is Virtual Reality used in the Hospitality Industry?

The complete potential of virtual presence within the hotel business is only lately being recognised. But, the best of the three current practices of this technology are described below:


  1. Tours in Virtual Hotel 


This is one of the common usages of virtual reality technology in the hotel industry are pragmatic reality hotel trips. 


These travels can be created free on hotel websites, providing guests or possible customers to take a peek at their hotel bedroom, or other areas of the hotel, before booking or before they hit the hotel after booking.


While these free tours are fully experienced with a headset of VR, working with its 360 video technology.



  1. Virtual Processes of Booking 


Eventually, one of the more intriguing uses of VR in the recent past has been the world of booking processes of virtual reality. This has lately been put into movement by organisations like Amadeus, enabling customers to watch for flights, examine hotel prices and also to book rooms within a virtual presence headset.


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This potential has not still been fully traversed, but it is obvious to comprehend how the VR booking method and the process can empower customers to traverse virtual hotel places, experience common sights and then seamlessly book a room.


  1. Virtual Tour Encounters 


One of the most prevalent values of virtual reality in this hospitality area so notably has been the invention of virtual travel encounters, utilising 360-degree high-quality video technology. Throughout this, users can encounter a virtual recreation of distinctive phases of travel, beginning from the flight to their arrival to any of the essential sights.


Reasons for having Virtual Reality in the Hospitality industry


There are plenty of reasons why for a hotel, this interactive virtual reality can be profitable. Below, you shall get five of the most significant reasons why a hotel should use VR technology - 

The image depicts How Virtual Reality benefits the Hospitality Industry and it has the following points : 1.  Tours in Virtual Hotel2. Virtual Processes of Booking3. Virtual Tour Encounters4. Double Direct Bookings5. Bang the Competition6. Interactive Components7. Encounter Marketing

How Virtual Reality benefits the Hospitality Industry


1. Video is worth more than ten thousand pictures


It is believed that a picture is worth a thousand words, and seeing a video rather than a picture can be worth ten thousand pictures. If it is the fact, virtual reality high-quality video is valuable, and its value for demonstrating benefit is an instance of this. 


Including hotels, defining your USP in writing, and conveying the unique look and quality of your business can be a true challenge. Still, pictures may be capable of assisting with this, simply an interactive virtual actuality video is the following best subject to being physically there. 


As a consequence, potential clients will be capable of seeing the individual features of your hotel first-hand and achieving a much clearer sight of why rooms have a more favourable cost-to-quality ratio than competitors.



2. Double Direct Bookings


Direct bookings are just for hotels, due to the absence of commission that requires to be spent on them. Yet, really generating immediate bookings is a true challenge in the contemporary world, particularly when online travelling agents like Goibibo, Expedia, etc,  offer ease, instant cost comparisons and additional benefits. 


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A hotel VR tour can be an actual difference creator here, though, while the immersive experience can encourage users to shape up their brains quickly. Appending functionality of direct booking to the virtual reality quality video can benefit on this, following in firmer conversions. The rise in bookings can double the same and thus possess revenue management advantages too.



3. Bang the Competition


Eventually, VR video selling can be helpful in what is an extremely competitive business, where passengers have a huge array of options to pick from. After all, this virtual reality is a creative marketing tool. Utilizing this system will differentiate your hotel from competitors who do not practice VR video, giving your property functional and forward-reasoning. 


By implementing a virtual reality video, you can increase the possibility of clients booking the hotel. This can better provide an aggressive advantage over competing hotels in the corresponding city or country, competing hotels in similar addresses around the globe, or even competing hotels in tremendously different places, offering a broadly related travel experience.



4. Interactive Components


One of the biggest things about VR productions is the capacity to add interactive components. For example, when a user virtually lists your hotel, you can guarantee they are greeted warmly and even professionally by hotel people, who can provide them valuable advice on how to operate the property; equipping them with an illustration of your customer assistance. 


Also, interactive “information tips” can likewise be placed up to trigger special events. Consumers can utilise these to get more data, open up the hotel room and eatery booking forms, attend meetings happening in different contexts, comprehend event setups (e.g. marriages, business meetings) or attend to a chef offering their team and describing a hotel restaurant menu.



5. Encounter Marketing


Potential customers are watching for the perfect holiday, and want to know they are executing the right choice when they reserve your hotel. Hence, one of the important advantages of virtual reality video is the experience for customers to feel a property and its amenities before even booking, presenting them with superimposed reassurance. 


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A video of VR allows possible guests to learn to know the property and everything before they tour, beginning from the reception to the various room types, and also the pool space, gym, cafe and other amenities. It can additionally help event planners, enabling them to know what the hotel can entour them before committing to a booking.


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Final words - The value of VR within hotels


The value of VR within hotels is commonly widespread, as it provides customers with the capacity to encounter what a property is like, and extends hotels events to demonstrate their USP(s), cross-sell, upsell, show value and expand the number of direct personal bookings that are executed. 


The application of Technology in the hospitality and tourism business has helped expedite up operations and improved the travelling means much more pleasant and useful. Technology not solely helps massive chain hotels, however can likewise be beneficial to A and A’s and other tinier companies in the business.

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