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Top 10 Online Business Valuation Tools - Flippa, CalcXML and Others

  • Vrinda Mathur
  • Feb 02, 2022
Top 10 Online Business Valuation Tools - Flippa, CalcXML and Others title banner

Business valuation simply refers to a general process used in determining the economic value of a whole business or company unit. 


Believe it or not, finding the right value is a task in itself. You won’t find a right or wrong way to work out how much a business is worth. Thus experts use loads of different valuation methods. And the results of such computations will vary substantially. Because it is determined by the parameters that have been established.


That said, if you know exactly what you value in a business, it's not difficult to come up with a rough amount. After all, no one in their right mind would pay for an established firm unless they knew how much it was worth.


(Recommended read- Business Intelligence Tools)


Top Online Business Valuation Tools


Here are the top 10 tools available on the web for business evaluation:- 

Top 10 tools for Business Valuation are:- 
1. CalcXML 
2. EquityNet 
3. Flippa
4. ExitAdviser 
5. BizEx
6. Hadley Captial 
7. Digital Exists 
8. HelpSME 
9. National Life 
10. Mass Mutual Financial Group

Tools & their features for Business Valuation 

  1. Flippa


Flippa is the world's leading online marketplace for buying and selling internet companies and digital assets. It is a meeting place for online company owners to exchange assets such as Ecommerce stores, blogs, SaaS firms, mobile apps, social network accounts, newsletters, and other online enterprises.


The Flippa platform is at the center of the new economy at a time when there are more digital enterprises than residences. The platform helps its community in recognising value, investing, making money, and embarking on new digital experiences.




  • Flippa also offers a free appraisal tool to sellers. The valuation tool uses data from sellers to determine the worth of a website based on traffic, income, and other pertinent metrics.

  • It provides services to help sellers along the route. Its principal offering is the programme for trustworthy brokers. This service connects a seller with a Flippa partner broker to help them with the entire selling process.

  • Flippa guides sellers through the listing creation process and has several systems in place to check seller identification, income statistics, and traffic data.



  1. CalcXML 


CalcXML has been delivering a variety of financial solutions to small businesses for quite some time. Furthermore, the company's valuation calculator is a tried-and-tested approach.


It's a basic tool meant to provide potential buyers with a short glimpse of the property. It considers all of the fundamentals, such as yearly earnings, excess pay, and the amount of company risk. The best part is that it only takes a few minutes.




  • Personalized dashboard with national and group comparisons

  • Content that may be customized, as well as administrative and marketing reports

  • API integration; single sign-on; scalable and secure database.



  1. EquityNet


EquityNet is one of the world's major crowdfunding pioneers. The website, which was founded in 2005, connects thousands of entrepreneurs with investors of various sizes and shapes. 


As part of that aim, EquityNet offers a value calculator based on real-world market data gathered from over 3,000 businesses across North America. EquityNet also offers free calculators for calculating a company's profit margin, cash flow, and startup risk.




  • Bootstrap design optimized to be able to used from multiple platforms 

  • User ability to enable/disable email notifications based on different campaigns, user and ownership level 

  • Secure and multiple payment gateway integration. 


  1. ExitAdviser


Exit Adviser is a free internet service that connects business owners with potential purchasers. ExitAdviser, in accordance with that service, has an incredibly rapid business value calculator meant to provide potential purchasers with quick bids.




  • Provides services for email integration 

  • Helps in tracking sales 

  • Helps in regulating and reporting sales 


(Suggested Read - AGILE Business Analyst)


  1. BizEx


BizEx, like the majority of free valuation calculators, presents a platform based on the 'Multiple of Earnings' technique. However, their calculator is significantly more complex than most of the free models available on other websites.


You may generate immediate value ranges based on a variety of criteria by providing an in-depth analysis of a company's discretionary and multiple earnings.




  • Regulates asset management 

  • Helps in exit management and separation management 

  • Contains document management software. 


6. Hadley capital


Hadley Capital's business valuation calculator is a little different in the sense that it uses a multiple of EBITDA to establish your company's Enterprise Value. A small firm will often trade for three or four times its adjusted EBITDA. However, the multiple will fluctuate substantially depending on a variety of factors unique to your company. 




  • Specializes in management buyouts

  • It also enables generactional transactions 

  • It focuses on growth equity 


7. Digital Exits


Finding the best accurate valuation for your company entails sifting through a large amount of data. The data provided by the firm will provide you a better picture of where your company stands in the industry, allowing you to better measure the market.




  • Using SDE — seller's discretionary earnings for business — determine the multiple for the firm in issue based on profit.

  • Graphical representation of data provides better understanding of the positing of the business organization 

  • Provides a precise expected estimate return based on specific business organizations



8. MassMutual Financial Group  


MassMutual is an all-encompassing insurance company with approximately 13 million clients worldwide. As a result, the firm places a far higher importance on customer experience than some of the industry's smaller websites. Its company valuation calculator is no different.




  • It is a user-friendly medium.

  • Works in a clear and concise manner to work out a decent estimate. 

  • Functions at a great speed, resulting in saving time for the user. 


9. HelpSME


HelpSME is an excellent resource for small enterprises that want lessons and help. As a result, the website provides an easy-to-use value calculator based on the Net Present Value (NPV) technique. This method considers a company's future cash flows to determine how much it is worth in the present.




  • Site offers an easy to use NPV technique that is user-friendly. 

  • Site contains useful designs to help you wrap your head around the value provided.



10. National Life 


National Life is a conglomerate of financial services organizations, and its online valuation calculator taps into that strength to provide quite accurate market assessments. It sets a premium on a company's lack of marketability and excessive remuneration.




  • Provides accurate markets assessment to the users

  • Helps in evaluating levels of risks, possible adjustments for small size or lack of marketability. 


(You can also check out - Website Analytics)


Business valuation is the key  for the organizations in order to find estimated value for the worth, which manually is next to impossible. Thus the above mentioned tools are used in order to simplify the work and find the most authentic economic values.

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