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Top 5 Uses of AI in McDonald’s
- Soumyaa Rawat
- Aug 16, 2022
Fast food chains are loved by one and all. For their impeccable taste and finger-licking food choices, fast food joints have witnessed one of the biggest progress in the late 20th and 21st centuries.
While many fast food joints operate locally, there are other such chains that have made a mark for themselves across an entire nation or even the world. That said, we are going to discuss one such fast food pharaoh - McDonald’s in this blog.
Founded in April 1955, McDonald’s was initially operative in and around California, USA. From breakfast to dinner, McDonald’s is an easily accessible food joint that can be symbolized with its bright yellow mark - M.
With a breakthrough journey that today helps every individual distinguish McDonald’s across the fast food sector, it is safe to claim that this fast food pharaoh has developed a monopoly over the years.
Racing through the marathon of becoming the best fast food chain across the globe, McDonald’s has time and again conquered its counterparts like KFC and Subway. With a distinct taste, feel, and vibe to its food chains, McDonald’s stores have a big role in attracting consumers from all walks of life.
In addition, its reasonable prices and wide variety of choices is a major USP that adds to its strength over other such companies. However, what strikes us the most is how well McDonald’s has adapted to the local tastes and condiments of the countries that it operates.
For instance, McDonald’s has a separate taste platter with added spices and sauces for its Asian consumers. Likewise, the more that it moves toward the Western countries, it reduces the spices and develops a different taste. That is what makes McDonald’s one of the best fast food joints across the world.
Well known for its burgers and fries, McDonald’s has a compatible relationship with technology. From procuring raw materials to selling the finished product, this fast food chain has collaborated with technology at every step of the way.
Especially when it comes to advanced technologies like artificial intelligence and machine learning tools and techniques, McDonald’s has a long way to go.
Evolving Journey of McDonald’s
When we look at the numerous decades-long journey that this fast food company has spent evolving and refining its image in the minds of its consumers, a lot of special characteristics come to the forefront.
What began as a fully manual fast food joint where each and every ingredient was mixed with the workers’ hands is today a near automated fast food company that has spread its wings across the entire continent.
From cutting vegetables to mixing spices with hands, today McDonald’s new technology staff workers have learned how to operate machines that do the job for them. In contemporary fast food chains of the company, workers have more to do with buttons than they ever had to do.
This reflects a lot on the kind of evolution and transformation that the company has witnessed and been through over the decades. With a history as long as some third-world nations, McDonald’s has a separate fanbase in its customers’ hearts.
With moderately-sized stores serving its consumers across the clock, McDonald’s has reached the stage of developing drive-thrus across the world that help consumers to save time and order fast.
The evolution of this fast food joint is as remarkable as it is revolutionary. The role that technology has played in the development of this company can only be described through the various ways that it has influenced its operations over the decades.
Also Read | Applications of AI in Retail Sector
Top 5 Uses of AI in McDonalds
Technology, in particular, artificial intelligence has influenced a lot many developments in the journey of McDonald’s. In this segment, we will be discovering the top 5 uses of AI in McDonald’s that will help us to reflect on the role and influence that it has had.
What’s interesting, is that a similar kind of influence can also be witnessed across other fast food joints.
Uses of AI in McDonald’s
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Drive Thru Chains
One of the biggest collaborations between McDonald’s and artificial intelligence can be witnessed in the field of drive-thru chains. Earlier, McDonald’s did not have any drive-thru restaurants that could help consumers order faster and save substantial time.
Drive-thrus are built separately alongside McDonald’s food joints that help the staff workers to differentiate between takeaway orders and have-here ones.
Those who wish to take away their orders, get a different packing and thus, a different counter - McDonald’s AI drive-thru. On the other hand, those who wish to spend some time in the joint while munching on McDonald’s food can enter the restaurant, order it directly from the counter and enjoy their meal.
Today, even have-here orders have collaborated with technology. With scanners available on their respective tables, consumers can scan the menu of the joint, place their order, and pay online.
The order comes to their table without them having to wait in long lines. As for drive-thru chains, McDonald’s has recently collaborated with IBM to automate all its drive-thru chains.
In a sample study that observed 10 McDonald’s food joints in terms of AI automation, the results were quite successful and paved the way for the entire automation of McDonald’s food joints using AI. Herein, AI robots will be responsible for registering food orders instead of human staff workers.
As per McDonald’s the restaurants which have adapted this system have observed upto 85% order accuracy rate, with only about 1/5th of the orders being in need of human interference.
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Predictable Purchases
The second application of AI in the non-tech industry is that food joints can now predict what kind of orders their upcoming consumers will be placing. With respect to earlier order history and trending food products, McDonald’s automated ordering system will soon be able to predict purchase orders.
This will be carried out with the help of artificial intelligence algorithms that will study past records, observe current trends, and forecast future activities.
Even though such a trend does not promise 100% accuracy, it will surely help McDonald’s staff (robots and humans) to get ahead of time by preparing the most wanted or most-desired food items like burgers or fries.
This will range across different continents by making predictions according to the different choices in each and every continent.
In addition, it will also help in procuring sufficient raw material well ahead of time so that shortage does not obstruct the daily operations of the fast food company.
With AI and machine learning algorithms combined, order predictions will become much easier for McDonald’s to rally through the day and even the year.
With the help of digital scanners and displays, sensors installed outside McDonald’s stores will soon be able to identify food orders based on a number of factors - time of the day, restaurant traffic, trending items on the menu, and current weather conditions.
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Voice Recognition
The third application of AI in McDonald’s is automatic voice recognition. Voice recognition is persistently easing out our day-to-day tasks with the help of voice assistants like Alexa, Siri, or Cortana.
That said, when McDonald’s cuts to chase and starts using voice recognition, then it will not only enable its staff workers to call out orders so that the display screen allocates them, but it will simply help in an efficient style of working wherein AI-empowered voice recognition will aid the fast food company to work faster, better, and smarter.
While one might think that voice recognition finds its use in the purpose of placing orders solely, it is much more than that. Voice recognition can not only accelerate the task of registering orders, but it can help in data management as well.
Also, using voice recognition will provide McDonald’s food joints to suggest upgrades or meal additions with respect to ongoing offers and discounts.
“For example, the technology will enable menus to dynamically change as a customer places an order. Order a burger and the system will suggest a meal upgrade. Order a healthy option such as a salad, and it will pair it with a related product like a bottle of water.”
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Recruitment Process
The next use of AI in McDonald’s deals with the recruitment process of its employees. Since McDonald’s is a multinational corporation that operates across the globe, the recruitment process for its employees can be seldom tiresome and excruciating for the recruiters.
The recruitment process using AI can be made much easier and more efficient. You may ask how. Well, the answer lies in the basics of artificial intelligence.
AI is capable of filtering content on the basis of provided keywords. Thus, any resume and every resume can be run through customized software that identifies the desired keywords.
This filters all resume applications, helping the recruiters to cut short their time invested in scanning through the applications. This will not only narrow down the applications that the recruiters receive over the year, but it also effectively picks the ‘selected few’ applications that are a must.
Hence, AI is not only restricted to the way of working across McDonald’s food joints but it is also involved in the top to bottom approach where the company is employing the technology every step of the way.
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Data Management
The last use of AI in McDonald’s and its worldwide operations has a major role to play in data management. We all know what data management refers to.
From maintaining the inventory of a particular eatery to calculating employee dues throughout the year, data management is one of the key skills when it comes to the working of McDonald’s. So, data management can be made more efficient, effective, and errorless when AI is made to step in and across various data management solutions.
Future of the Fast Food Industry
The future of the fast food industry lies in the hands of advanced technologies like artificial intelligence and machine learning. As the time passes by, more and more AI applications in the food industry will emerge.
From data management to automatic operations, the fast food industry is going through a revolutionary stage wherein it is witnessing the all-round transformation and a whirlpool of revenue generation with the help of upcoming technological equipment.
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