What is AI Marketing and why is it needed?

In marketing, Artificial Intelligence (AI) is the next big thing. Why? Consumers are more demanding than ever, and they will demand even more tomorrow. The demands for instant-response chatbots, personalized digital experiences, and more are simply too much for manual employees to handle. 

 

Particularly at a large scale. The only way out is through automation. And AI is the solution. AI can perform tasks at a scale and at a speed that humans are incapable of. AI excels at the tedious, repetitive jobs that people despise, such as evaluating sales leads based on their likelihood of conversion.

 

 

What Is AI Marketing and How Does It Work?

 

Artificial intelligence marketing (AI Marketing) is a technique for predicting your client's next move and improving the customer journey by combining consumer data with AI principles such as machine learning.

 

Artificial Intelligence advancements have made it easier for businesses to do so. AI can aid in the development of more effective marketing strategies, the enhancement of the customer journey, and the transformation of how firms attract, nurture, and convert prospects. The diagram below illustrates how AI and machine learning may be used at every stage of the customer lifecycle.

 

Many people think of AI in marketing as science fiction rather than reality, but it's not a far-fetched concept; it's already here. According to Salesforce, only 29% of marketing executives employed AI in 2018, but that percentage is expected to rise to 84% by 2020. According to IDC, global spending on artificial intelligence hardware, software, and services will top $340 billion by the end of 2021.

 

Why do you need AI in marketing?

 

You can use AI in marketing to:

 

1. Reduce operating costs by achieving more with a smaller staff in less time.

2. Make the most of your financial resources by making data-driven decisions.

3. Apply optimizations based on performance data automatically.

4. Increase conversion rates by writing more effective copy.

5. Make better bids in your marketing.

6. Create a marketing strategy that is tailored to your team's needs and marketing goals.

 

Simply said, incorporating AI into your marketing activities will assist you in maintaining a lean and mean marketing team while also allowing you to scale your organization higher and faster.

 

(Check out - How AI is used in Marketing Automation)

 

Advantages of the Role of AI in Marketing

 

Marketers can notice patterns and predict them in the future with AI technology. They can then make decisions about how to distribute their funds and who they should target based on these statistics. Brands may save money (and time) on digital advertising by focusing their efforts on high-value projects.

 

Businesses can also use AI to create better, more targeted marketing. You can both increase sales and save money by incorporating AI into your agency's digital marketing approach.

 

AI is expected to have a good impact on sustainability, scalability, and global trends on a bigger scale. Cities, government issues, and politics will all be affected. When used correctly, it has the potential to make the world a better place.

 

Here are five reasons why AI is reshaping the digital marketing landscape:

 

1. Makes things clearer

 

Have you ever wondered why companies don't advertise? According to a recent survey, 71% of marketers believe firms don't understand their target audience. 

 

As a result, 66 percent of marketers urge firms to invest more in increasing customer awareness and interactions. You can create reminders and alerts, and get clear and precise answers when it matters, thanks to AI-based voice assistants, technology, and IoT.

 

2. Leverages IoT

 

Another reason AI is transforming the future of digital marketing is that it harnesses the power of the Internet of Things and connected gadgets. It's a huge step forward from the past when all you need is your phone and it works from wherever. In fact, you no longer need to go into your company's email account to see who is requesting your input.

 

If someone on Twitter or Facebook asks for your opinion, you can simply text them and the information will be delivered to your phone. You can get the answers right away if you have a high-speed internet connection.

 

3. Turns to Autonomous Marketing

 

Despite its disruptive nature, artificial intelligence (AI) is still growing and improving. In fact, it will not only become smarter, but it will also assume the position of humans. You won't have to sell yourself or your company because your AI helper, such as Amazon Echo or Apple's Siri, will do it for you.

 

You can do more with your smartphone than merely speak to it and read its voice-activated messages. Your AI will be able to function more independently as time goes on. Your gadget will provide the required recommendations and even manage your finances while making purchases or booking tickets.

 

4. Recognize the tone and volume of your voice

 

Here's another reason why AI is reshaping the digital marketing landscape. It's now a lot easier to find and connect with people on the internet. Even if you don't make the effort to learn how to utilize your voice, companies like Google, Amazon, Facebook, and Apple can recognize it.

 

All you have to do now is say "Google" or "Hey, Siri," and the search engine will recognize you, read the text, and display your results. These technology platforms are used by AI technology to provide you with a better experience.

 

5. Casual Communication

 

Your device may have recognized your voice and responded a year ago when voice assistants were still in their infancy, but it couldn't have given you a tailored response.

 

As a result, based on your previous searches, time spent on the website, location, and other factors, businesses may anticipate your behavior. When you mention your preferred brand, the gadget will search for it more effectively in the marketplace.

 

6. Chatbots

 

Marketing with AI-powered chatbots can provide a slew of advantages to your digital marketing approach. Chatbots are computer programs that can communicate with humans via text or voice commands. 

 

Customer-centered interactions are the most obvious application of chatbots in marketing. As a digital marketing platform, it's critical to provide customers with several ways to reach you during business hours and after hours.

 

For example, if you have customers on the other side of the world, you'll want to be available to answer their inquiries – especially if it's something time-sensitive that could mean the difference between a sale, a sign-up, or them going on to a firm that responds faster.

 

In a way that machine learning algorithms do not, AI chatbots aid not just with customer inquiries, but also with gathering user data. A chatbot can collect data by sending a customer a post-conversation survey. A poll like this could include questions about a user's demographics as well as their reason for visiting your site.

 

Watch this: AI in Marketing

---

---

The benefits of AI integration will be seen by both new and old site visitors as marketers become more comfortable with the idea of including AI into their marketing tactics. Big data, machine learning, and chatbot automation aren't scary — all of these benefits, and more, will improve the effectiveness of marketing campaigns and customer accessibility in the future.