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What is LinkedIn Analytics? Explanation with LinkedIn Analytics Tools

  • Neelam Tyagi
  • May 08, 2020
  • Business Analytics
  • General Analytics
  • Updated on: Mar 25, 2021
What is LinkedIn Analytics? Explanation with LinkedIn Analytics Tools title banner

LinkedIn is the global premier  as B2B social networking platform with close to 740+million users in more than 200 countries and territories around the world. No other social medium matches LinkedIn when it comes to sharing and absorbing professionally focused content. This platform is best-known as a spot where users can post their resume and search for a job.

 

If you are looking to recruit the finest talent or deploy a B2B marketing strategy, your search ends here, yes, LinkedIn is the place to be. It is the professional and business world for users who are seeking to share with accordant professionals and acquire from the best in their realm.

 

 

LinkedIn Analytics

 

LinkedIn Analytics is a compilation of metrics (followers, clicks, shares, and comments) that can be utilized to measure how the potency of a user's social game plan and monitor their performance. It assists in understanding the conduct of LinkedIn posts, articles, ads, and a company page in its entirety.

 

It can help you to measure;

 

  1. The number of users who viewed your post,

  2. The number of times content was liked and shared,

  3. The demographic of users who come and follow your page including their location, preference, and industry.    

 

In general, on any social platform, one must try to grasp several analytical and reporting tools and methodologies and also what available matrics convey in order to maximize and optimize its on-platform performance. 


LinkedIn analytics is no exception in this regard, even though within the company’s LinkedIn page admin tool, one can have access to a variety of analytical and data features that can be used to check that you are posting the right content at the right time and providing to audience demand. 

 

(Recommend blog: What is People Analytics?)

 

LinkedIn Analytics Dashboard

 

It is a place to regulate in order to look for in-depth insights about the LinkedIn profile, it prevents from having to sign in to the advertising platform and manually collect, modify and obtain insights from user data. Moreover it then, 

 

  1. Presents all the data in one place.

  2. Updates in real-time.

  3. Relates to other metrics.  


Displaying the LinkedIn dashboard.

LinkedIn Dashboard, Source


 

Broadly, it is categorized into three parts;

 

  1. Updates - engagement metrics for content posted on LinkedIn

  2. Visitors - people statistics who visited your page)

  3. Followers - Demographic and numerical data of users who follow or subscribe to your page. (in reference with

 

 

LinkedIn Analytics Tools

 

LinkedIn has grown as a career-making space network that enables people to promote their expertise and professional portfolios online. They can hunt excel career opportunities in a forum and also recruiters can find out superior.

 

It has become a leading convention hub and platform for B2B interaction and marketing. By the reasons of these proficiencies, LinkedIn is an imperative site for businesses that serves other businesses. 

 

What part important here is the importance of analytics in making better business decisions, so below are the some LinkedIn analytics tools that can be of use to any business (in no any particular order);    


Highlighting the topmost LinkedIn Analytical tools including Social Pilot, Report Garden, Klipfolio, Rank Ranger, and LinkedIn Page Analytics

Topmost LinkedIn Analytics Tools


1. SocialPilot

 

  • It is a strong tool that provides a detailed analysis of user LinkedIn marketing attempts,  one can also examine quickly the demographic, monitor updates of his posts, and estimate the company engagement on this platform. 

  • All the information is available on an accessible reporting dashboard that can be easily tailored and shared with other team members.   

 

Top features that SocialPilot include;

 

  1. Complete critique of the company page with key metrics.
  2. PDF can be downloaded that depicts users' Linked performance with smart charts and graphs.
  3. Decipher and calculate engagement patterns (which post is performing better). 

 

2. Report Garden

 

  • It is another game player in the market that is breaking the niche as appeared with AI-powered innovative features, it possesses an array of astute features.  

  • It presents a compact LinkedIn analytical and reporting tool for companies and social heads that gives intelligent visualized reports, company page overview, followers evaluation, and many more.  

  • Report Garden enables us to access LinkedIn performance on real-time data, and visualize data on accessible charts and graphs in contrast to tedious and heavy data reports.

 


Displaying a demonstrate of report garden dashboard with some arbitrary analysis.

Report Garden Dashboard

Image Source: Report Garden


Its essential functions are;

 

  1. Career update integration dashboard that displays data on job updates of the LinkedIn company page,

  2. Examine engagement percentage to disclose engagement trends,

  3. Evaluate audience demographics to make improved-focused content. 

 

3. Klipfolio

 

  • An online dashboard platform, majorly used by companies like IKEA and American Red Cross in order to build a strong business dashboard, comes up with the “Klips” that enables us to see the number of shares and engagement at the LinkedIn page on monthly basis and compare it with the previous month data.

  • It is a cloud data analytics tool that is used to frame high-tech dashboards for clients and partners, and reports can be created on key metrics like the audience, performance of ads, company size, etc.  


An overview of Klipfolio dashboard

Klipfolio dashboard,

Image Source: Klipfolio


Its top features involved;

 

  1. Record and correlate user engagement metrics from time to time (on monthly basis),

  2. Introduce to in-depth audience demographics, and

  3. Feature relevant data with meaningful insights from charts and graphs.

 

4. Rank Ranger

 

  • It reveals primary index reports about performance with key metrics inclusive of audience demographics, follower’s progress, reaches, and engagements.  

  • It observes post reach and performance and intensifies the market reach covering complete reports of audience demographic.  

  • It simulates WordPress design that permits to track marketing drive, interpret data about place and seniority and explore patterns.

 

For instance, an individual wants to conduct follower analysis on the basis of audience’s demographics while taking into account some metrics such as country size, seniority, top country, industry, and job function and finds the result as shown below using rank ranger tool.


LinkedIn's follower analysis is conducted on the basis of audience’s demographics

LinkedIn's follower Analysis, Source


5. LinkedIn Page Analytics

 

  • LinkedIn’ own analytical tool that gives data on the performance of the LinkedIn page, it provides you an approach to various beneficial information incorporating date, audience, posts, reaches, impressions, engagement, followers, clicks, and interactions. 

  • Accessing such useful information enables the analysis of the effectiveness of updates on the user page. It also offers audience demographic information involving preference, profession, company size, location, and industry.


An overview of LinkedIn Page Analytics

LinkedIn Page Analytics, Source: LinkedIn


 

(Also check: What is healthcare data analytics?)

 

 

Conclusion

 

Undoubtedly, LinkedIn is a huge social networking venue for professionals and companies to build strong connections and cherish on-site relationships. In this post, you have learned LinkedIn analytics and notorious analytical tools for aiding and augmenting LinkedIn performance.  

 

(Suggested blog: Top 10 Big Data Analytics Tools)

 

With the help of these tools, an individual can evaluate his LinkedIn performance and polish his marketing achievements. Moreover, LinkedIn analytic tools are outstanding in keeping you a step ahead amid competition and maintain track of your endeavors. 

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