Feb 04, 2020 | Lucas Matney, TechCrunch
With the belief of Silicon Valley’ entrepreneurs in the power of Artificial Intelligence strengthening, investors are now determining which cases hold the most investing potential. One focus area has been the relentless communication between companies and customers taking place within call centres. Cresta is focused on using AI suggestions to help human contact centre workers make the most of an individual call or chat session and lean on what’s worked well for past interactions that were deemed successful. Cresta wants to use AI to school customer service workers and salespeople on how to close the deal. It is hoping that by tapping improvements in natural language processing, their software can help alleviate some stress for contact centre workers and help them move conversations in the direction of selling something else for their company.