Coca Cola shall auction NFT Collectibles on International Friendship Day

Auction:

 

Digital currency is the new age hype which everyone is eager to explore. NFT and cryptocurrencies  are a part of this broad term. Coca-Cola, an American multinational beverage company has designed NFT collectibles in order to memorialize the essence of sweetness that is knitted around the word ‘friendship’. 

 

And so, on International Friendship Day i.e., July 30, Coca-Cola shall set its four-day auction of its first-ever NFT collectibles in motion  on digital bazaar OpenSea, where rare digital objects and crypto collectibles are bought, sold and auctioned.  As soon as the four-day auction comes to an end, all the money obtained from this auction shall go to Special Olympics International. 

 

According to Business Wire, a tweet says:

 

“Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades.”

 

(Must Check: Digital Currency and Cryptocurrency: Types and Benefits)

 

What’s inside a friendship box?

 

 Coca-Cola acts as a beacon of light in people’s lives by invoking the simplicity of all those shared memories and moments that result in amazement and wonder. And this knitted form of memories can be revisited through the four-piece collection that gives prominence to multi-sensory NFTs. These NFTs will be presented as a loot box. 

The Friendship Box will let people explore the beauty of 1956 retro vending machines that consisted of a play on the box and Coca-Cola Bubble Jacket Wearable. It shall also incorporate an unlockable version that can be addressed in the Decentraland 3D virtual reality space. The colours from the palette shall bring forth the fusion and amalgamation of the aluminium can and caramel brown shades.