Jul 28, 2020 | Mallika Rangaiah
The video streaming service Zee5 has launched another annual subscription plan called Zee5 Club, in an effort to enhance its subscriber base.
At the cost of Rs 365 every year, the deal offers its users access to its shows before broadcast, various Zee5 and Alt Balaji shows more than 90 live TV stations, and over 1,000 well-known films. Alongside this, the content from its Zindagi brand which was as of late returned to the Zee5 platform will also be included in this bundle.
This will be the organization's subsequent membership bundle in the nation aside from the present All Access pack that is accessible anyplace between Rs 99 every month to Rs 999 every year.
As reported by the Economic Times, the Senior Vice-President and Head of SVOD at Zee5 India, Rahul Maroli, claimed that setting the appropriate price has consistently been a key test for an enormous set of audience in India for testing the comfort that a video streaming platform offers when contrasted with a standard TV owing to which the organization has chosen to roll out a value package for the audience.
Through this deal, Maroli stated that the platform is focusing on ladies between the age group of 24-50 who view shows on a daily basis as well as adolescents between the age group of 18-30 who are excited regarding the youth-focused web series being generated from Zee5 and Alt Balaji.
Maroli also added that the plan has been situated around the idea that it would be an option to the conventional TV. Along these lines, the sort of content that will be there will be applicable to that crowd, for instance, the audience would get access to shows similar to the ones on TV.
This basically implies that the original content being facilitated through this arrangement would be more on family-accommodating subjects. Shows with edgier and more intense topics will continue to be accessible just to the platform’s All Access subscribers alongside the most recent blockbuster films.