5 Best Email Marketing Companies

Introduction

 

Hello! Here is a challenge for you. Open your email inbox right now. Go to the unread section. You will find a lot of emails there. 

 

Open any one of them and read it. Is it for a brand or a business or a start-up? 

 

If not then it must be from a website to which you have subscribed. The content written in those emails has one thing in common and you will start noticing the pattern. 

All these emails are for the same purpose that is advertising or marketing. This method of marketing or advertising using attractive texts and graphics through emails is known as email marketing.

 

In this blog, we are going to learn about some of the best email marketing companies. So, here begins the journey.

 

Before we jump to the story let us try and have an idea of what email marketing is.

 

 

What is Email marketing?

 

When you send a commercial email message to your 'email subscribers,' or contacts who have joined up for your email list and given express consent to receive email communications from you, this is known as email marketing.

 

Email marketing is used to keep your customers informed, increase sales, and create a community around your business (e.g. with a newsletter).

 

Modern email marketing has shifted away from mass mailings that are one-size-fits-all in favor of consent, segmentation, and personalization. With such features, this is how email marketing Works for businesses.

 

 

Types of Email Marketing

 

Email marketing is of different types. Those types depend on the type of brand that’s sending those emails or it may be personalized according to the buyers’ needs.

 

1. Promotional Emails

 

Whether it's to promote a special offer, a new product release, an ebook, or a webinar, email marketing campaigns are used. A campaign could be made up of three to ten emails that are sent over days or weeks.

 

A clear call-to-action — or CTA for short — appears in promotional emails. The CTA denotes the precise action you want the reader to perform, such as visiting a website or purchasing something.

 

This form of marketing email is delivered when needed, by your company's rhythm.

 

 

2. Informational Emails

 

Informational emails are used to send pieces of information about a brand to the buyers’. It is of 2 types:

 

• Newsletters: As the name implies, a newsletter is used to provide news about your company (new milestones achieved, new product capabilities) or to showcase a product use case. 

 

Newsletters, which are sent on a regular basis (weekly, biweekly, or monthly), help you establish a continuous relationship with your readers.

 

• Announcements: Email is an excellent way to keep customers informed about corporate news, new releases, service updates, and so on.

 

An email has the essential formality for sending significant communications as a channel. This could explain why, during COVID-19, brands preferred to send crisis messaging via email.

 

(Related reading: Email marketing software)

 

Now we are gonna look at the top email marketing companies across the world.

 

Top Email Marketing Companies/Agencies

 

There are a lot of companies that provide email marketing services nowadays. But a few of them really stand out. Here are the top 5 email marketing companies.

 

1. Constant Contact

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Landing Page of Constant Contact, source: www.constantcontact.com

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Constant Contact is a fantastic tool that we recommend to those of you who are just getting started with email marketing.

 

This is due to their user-friendly drag-and-drop email builder. It enables you to quickly produce fresh emails that are visually appealing and consistent with your brand—no coding knowledge is required. 

 

Text, photos, videos, coupons, polls, and events may all be easily added to any message. It's a great match for their more than 100 pre-built, mobile-friendly layouts.

 

It's a very pleasant platform to work on. People who aren't "techy" will quickly discover that their mailings are a lot more polished. It's higher-quality work done in less time.

 

You can track the outcomes of your efforts in real-time with Constant Contact. Everything from open rates to click-through rates, as well as data for each individual subscriber, will be displayed.

 

Constant Contact has a number of advantages, one of which is automation. A lot of the grunt work can be automated. You can send welcome messages to new subscribers and set up drip campaigns based on their behavior, for example.

 

Constant Connect is a paid software with two different kinds of plans for their users.

 

 

2. Sendinblue

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                                   A glimpse of the Sendinblue website, Source: www.sendinblue.com

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For developing enterprises, Sendinblue provides a completely automated email marketing solution. Sendinblue is a great candidate if you're just starting out in business and want to develop your list (and your revenue).

 

To optimize your email marketing efforts, they provide a combination of drag-and-drop editors and automation. They also provide a number of lead nurturing solutions to assist you in expanding your business, including:

 

• Landing pages are a type of web page that is used to directly acquire leads, create actionable and interesting web pages.

• Forms for registering. Forms can be placed anywhere on your website to collect information from visitors.

• Advertisements on Facebook Make use of Facebook marketing to generate more leads.

• Ads that are retargeted. Ads that are very effective depend on a user's previous online interactions.

 

Sendinblue facilitates audience, lead, and customer growth through all of this. The website has a terrific free plan that allows you to send up to 300 emails each day and has unlimited contacts.

 

(Related blog: Content marketing Strategies)

 

 

3. Mailerlite

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                                                       Landing Page of Mailerlite, source: www.mailerlite.com

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MailerLite provides all of the basics without the extra fat.

 

It's an excellent choice for anyone looking for a simple email marketing service. You're a creator who doesn't require a lot of frills. All you need are the tools to get started with your newsletter or send emails—and do so effectively.

 

It's also great for groups. Nobody will be frightened by this platform, which implies that everyone will take advantage of the core functions available to them.

 

There are still tools for automation, landing pages, pop-ups, and surveys available on the platform, so you're not completely confined. However, each one's user interface is simple and uncomplicated.

 

The drag-and-drop editor in MailerLite makes it simple for anyone to create a high-quality message. Segment your subscribers to improve customization and use features like A/B testing to improve your marketing management.

 

Mailerlite has a free plan for up to 1000 subscribers, after that, it becomes a paid software.

 

 

4. Hubspot

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Landing Page of Hubspot, source: www.hubspot.com

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HubSpot is the king of marketing automation, so it's no surprise that they provide an excellent email marketing solution for businesses of all sizes.

 

Without the help of designers or IT, Hubspot's tool allows you to quickly and effectively generate, customize, and optimize your emails.

 

The automated workflows are where the program really excels. This allows you to effortlessly set email subscriber triggers and nurture leads into customers.

 

Hubspot's email marketing solution is simply one tool of their Swiss Army Knife. It can be used on its own or in conjunction with other services such as Marketing Hub and its CRM. When you combine your email marketing with those items, it becomes much more powerful.

 

Hubspot also offers a variety of pre-made email templates to assist you in achieving your goals. You can generate excellent emails with their drag-and-drop builder without any coding or development experience.

 

 

5. Moosend

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Landing Page of Moosend, Source: www.moosend.com

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It is a blessing for AI-powered E-commerce platforms. Moosend has an email marketing solution for everyone, whether you're a complete novice or a seasoned veteran.

 

They have all the capabilities you need to nail your email marketing campaigns, from an easy drag-and-drop email builder to an intuitive segmentation tool to accurate real-time statistics.

 

Moosend's eCommerce AI is our favorite feature. It uses machine learning algorithms and collaborative filtering to match customers with products they would like based on comparable customers' shopping habits.

 

You'll also be able to effortlessly cross-sell depending on consumer purchasing behaviors, as well as keep track of how frequently they buy particular products so you can consistently market the products they need when they need it.

 

Moosend also excels in the fundamentals of email marketing. You may generate emails that are unique to your target customer using their powerful personalization options. 

 

You may segment your audience based on shopping behavior, cart abandoned products, and more with their segmentation tool.

 

With only 40 responsive themes to pick from, they don't have a lot of options. They're all, however, incredibly adaptable and eye-catching.

 

It is free software for email marketing.

 

Summary

 

There are a lot of email marketing companies providing a wide range of services. Choosing the best among them becomes really tough with such a  wide range of options. That is why we listed the best one among them for your business. 

 

This was a complete guide about the best email marketing companies out there in the market with all their pros and cons. 

 

Now it is upon you to choose the perfect one for your business. All the best for the same. Happy business!