“And so here is the product you have been searching for for so long….” ever heard this line suddenly while browsing through your social media?
Ever watched any such video featuring a social media influencer or with a voice-over and really mesmerizing text?
These videos or images that pop up either in your social media feed or browsing page are a part of a targeted marketing campaign and you might be their target audience. This use of texts, multimedia, videos, images, and celebrities to promote a brand comes under the practice of “Content Marketing”.
In this blog, we are going to learn about Content marketing and the best content marketing strategies.
So let us dive in before getting into the content marketing strategies, first, we need to know what content marketing is.
Content marketing is the creation and dissemination of relevant, valuable content to current and potential customers, such as blogs, newsletters, white papers, social media posts, emails, videos, and the like. This content, when done correctly, displays expertise and demonstrates that a firm values the individuals to whom it sells.
Consistent usage of content marketing builds and maintains relationships with potential and current customers. When your audience sees your firm as a partner who cares about their success and is a valued source of advice and direction, they're more inclined to buy from you.
Over the years, content marketing has seen numerous transformations. Most online firms now use it as a standard marketing strategy.
If you're just getting started with your online business or want to boost sales this year, you'll need to develop a robust content marketing strategy.
A content marketing strategy is a strategy for growing an audience by creating, preserving, and disseminating regular and consistent information that educates, entertains, or inspires strangers to become fans, and fans to become customers.
The content strategy encompasses content planning, creation, governance, and maintenance, whereas content marketing strategy is focused on the specific discipline of marketing content.
Content for any business is the key to the final outcome nowadays. And for the development of that content, proper planning needs to be done.
At the end of the day, it’s the planning that accounts for all the marketing done. This planning or strategy making ends in creating a perfect content marketing strategy.
Let us try to find out now what content marketing is important.
(Suggested reading: Digital Marketing Channels)
Content marketing is a tried-and-true marketing strategy. It also gives you a competitive advantage. Take a look at the following stats about content marketing:
Blogs generate 67 % more leads than non-blogging businesses.
Before connecting with a sales representative, 47% of buyers look at 3 to 5 pieces of material.
Companies that use content marketing grow at a rate of around 30% faster than those that do not.
72% of B2B marketers believe that content marketing improves engagement and lead generation.
Now we will look at the top strategies of content marketing.
This year, video marketing is unquestionably on the agenda for most firms. According to Hubspot, 58 percent of users prefer video content to all other types of content.
With the number of video-based apps being released every month, you can already see how popular video content is.
Facebook and Instagram, for example, have created a live video function that allows anyone to live broadcast videos from anywhere in the world.
With the rise in the popularity of video content, businesses should begin focusing on producing high-quality videos for their businesses. When it comes to watching video content, Youtube is the primary and most popular source.
Users may be instantaneously engaged by good video content, which is easily shared across numerous social media networks.
If you're making videos for your company, remember to start with a clean beginning and then go on to the content.
(Recommended reading: What is Search Marketing Strategy?)
Email marketing has been around for a long time and continues to be effective in driving visitors and leads to a website. It was found that more than 75% of people feel email marketing is the most successful content distribution medium.
You can send new content-filled newsletters to your email list on a weekly or monthly basis.
If you want to grow your subscriber base or keep your current ones, send them exclusive content from time to time, which is stuff that isn't available anywhere else on your website. This is a good technique to make your followers feel important.
Linkedin is a professional networking platform where professionals can post job openings and discuss industry news.
Unlike Facebook, where posts have a restricted organic reach, Linkedin provides marketers with more opportunities to expand their organic reach.
However, in order to go viral on Linkedin, your material must be engaging and useful, just like on any other social networking site. Your Linkedin posts are also distinct from those on other social media platforms.
Instead of sharing the blog URL, you can repost your blog material as an article on Linkedin. If you're using Linkedin to represent your company, make sure your profile is up to date.
Write a concise "About Me" piece that emphasizes your role and the brand's ideals. Fill up the skills sections with a list of abilities that are relevant to you.
Two brands partnering to promote their products and services, or brands collaborating with influencers for promotion, is one of the most popular trends in digital marketing.
Brand collaboration can occur between two brands that share a similar target demographic or between brands that are completely distinct. In any case, the goal of the relationship should be to boost brand awareness and revenue.
For example, every few days you see a social media page collaborating with a brand or start-up.
In that collaboration, the brand tries to reach more and more people through the page and the social media page gets recognition post collaboration. So, it becomes a win-win situation for both of them.
In content marketing, the reach works for you in a great manner. It makes the people know about you and your brand and the fact that they are getting to see it like this makes them comfortable with it.
Remember when you watched a movie on Netflix the last time? Was it a comedy or horror or was it an action-packed movie?
The next time when you opened Netflix, did you see suggestions for the same kind of movies? Yes, you did. And it’s not just with Netflix. Every streaming platform does the same. This is what we call “personalized content”.
Businesses should use a customized content distribution system that allows them to display users’ personalized products and services.
Users will be able to make more informed purchasing decisions and choose their preferred products based on their previous purchasing habits.
This technology can also be used to send users customized emails and show them relevant content on the site.
(Similar reading: Social media marketing)
Content Marketing strategies can help you skyrocket your brand outcome. Learning these can save you a lot of time and energy.
Even if you don’t own a business you can find a lot of work through this. The world is evolving at a really fast speed.
With Google constantly changing the SEO algorithms, you need to be aware of the things that you can do for your business. And here the thing is Content marketing. Till you try to make your brand visible, I take your leave.
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