5 Best Tips to Achieve Social Signals on Instagram Page

Social media has become an important part of our lives. For one purpose or another, we spend at least some fraction of our days on one of the many social media platforms. The reason can be anything from marketing to finding old friends or wanting internet fame. One of the favourite platforms of people for all these purposes is Instagram. (Related read: Role of AI in the media industry)

 

Instagram was founded in 2010 and it is one of the biggest social media platforms, second only to Facebook. Having over 1 billion monthly users only proves that point. There are different uses of Instagram but all of them are based around a common denominator. That is the metrics of Instagram like views, likes, shares, followers, and comments. A measure of these metrics is called Social Signal. The bigger the social signal, the higher are your chances of succeeding online. Here is how you can boost the social signal of your Instagram page or account. Before going further discussion, read out how Instagram uses AI and big data technology. 

 

1. Hashtags

 

Hashtags are a useful tool that Instagram provides. Many users miss out on their benefits or do not use them the right way. When used correctly, these tags can positively affect your activity and the whole reach. 

 

A hashtag is a keyword that you can associate with your content. For example, an image of a flower can include tags like photography and nature. When a user clicks on these included hashtags, they are displayed other posts that have used the same tags. This is how a page can get good exposure. 

 

There are many mistakes users make using hashtags. Out of temptation, they use the most popular tags which do not provide any benefits. There are millions of posts that include these popular tags and the chances of you getting an exposure reduces down to near zero. There should be a variety in hashtags and along with a popular tag, niche and less popular tags should be involved too. 

 

2. Instagram Ads

 

This is another way of marketing on Instagram but instead of having a third person, you let the platform do all the work. Everyone must be familiar with the concept of online Instagram ads. You pay a specific fee and in return, your content is suggested to the audience of your preferences. IG provides a great deal of targeting that allows you to reach the exact type of audience you want as your community. The ads have creativity and variety which can attract audiences. They can be images, videos, carousels, collection, slideshow, etc. 

 

3. Make The Most Out Of Instagram's Features 

 

Instagram is a visual-oriented platform which itself is an advantage as visual content is always more attractive. Additionally, it provides many features that can be used for getting more activity. Instead of regular posts, you can publish images and videos on reels and highlights. Larger videos can be posted through IGTV. You can host polls and quizzes through your stories. The live video feature can be used to easily interact with a large audience. You can also add more people to your live feed and have it work as a video chat. Use the great variety of filters available on Instagram to visually enhance your images. If you are a brand you can incorporate Augmented Reality in its Shopping section to attract attention and increase customer conversion. 

 

4. Creative And Original Content

 

There is no magical shortcut to social media success as long as you can not offer solid content. Doesn't matter what category it belongs to, the content should be original. If you copy it off of someone even your existing social signal can start drying out as it hurts your reputation. 

 

Creativity shouldn't ever be missing from your page either. Keep posting creative content while avoiding repetition. Keeping up with social media trends can help with content creation ideas that perform well too. It is also helpful to try out different niches. It not only makes your page look versatile but attracts audiences from different genres as well. (Recommended read: How Is Big Data Used in Content Marketing?)

 

5. Sponsored Posts

 

Sponsorships have been a regular part of every business and industry. Instagram Marketing and advertisements are necessary for creating awareness in the public. It has been traditionally done through celebrities by brands on TV and radio. Instagram has celebs of its own as well in the form of influencers. Influencers are people who have some sort of fan following online. Their fanbase is usually impressionable and tends to listen to their suggestions. You can partner with them to promote your posts which is a proven measure of improving an account's overall performance.

 

Social signal is the base of social media life. The majority of users perform different tasks only to get activities on their accounts and pages. Whatever the purpose of having an Instagram page might be, it is pointless without likes, comments, shares, etc. Fortunately, there are many ways of obtaining and boosting them if you have something solid to offer. Besides good content, these are the ways you can keep your page alive and active.