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5 Uses of Virtual Reality in Real Estate

  • Yashoda Gandhi
  • Mar 25, 2022
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Have you ever bought or sold a property? Then you'll understand how today's real estate market operates. The real estate industry is already being transformed by virtual reality. The power of virtual reality technology can help real estate agents grow their businesses, gain more clients, and provide superior services. 


Because 44 percent of clients begin their property search on the internet, realtors must embrace this technology today. By immersing the user in a virtual three-dimensional environment, spatial data of buildings or products is made tangible. 


In the early 1980s, VR headsets were first used in the entertainment industry. Only mobile computing power and 3-D image data from cameras and scanners can restore the hype.


Virtual Reality is the use of technology to create a three-dimensional image or environment that can be interacted with. VR provides users with a simulated experience that can be similar to or entirely different from reality.


Virtual Reality in Real Estate


Through virtual tours and virtual staging, Virtual Reality and Augmented Reality are gaining traction in the real estate industry. Virtual Reality tools are only now securing popularity as an effective communication and marketing tool in the real estate industry. 


More money is being invested in VR and AR technology, which has the potential to have a significant impact on the real estate industry. Virtual tours and virtual staging technologies can benefit both potential buyers and developers. 


As a result, real estate players who want to stay ahead of the competition should think about launching a virtual reality experience. Virtual Reality is especially useful in the construction and real estate industries. 


The virtual construction site does not require physical plans and drawings for architectural and technical purposes. You can use VR to edit, reduce, enlarge, and experience objects in all directions in a virtual model. The use of technology can be extremely beneficial even for brokers.


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Use of VR in Real Estate


Because the content provided by VR is more immersive and realistic, the devices are becoming more popular. VR is primarily used for commercial and practical purposes. As a result, it opens up many opportunities for the technology in real estate business, in addition to dealing with listing checks, price negotiations, and an in-person visit to the property.


Because real estate is a multibillion-dollar industry, it must adopt methods that provide a positive experience and entice prospects to invest their hard-earned money in their dream home or projects. We’ve listed some of the uses of Virtual Reality in Real Estate industry below :


  1. Virtual Property Showcases


Clients usually look at several properties before deciding on one. Going to see property is not only time-consuming but also costly in this case.


VR technology helps to solve these problems by allowing millions of people to virtually visit properties without leaving their homes. Simply put on a VR headset to enjoy immersive, three-dimensional property walkthroughs.


There are two kinds of 3D virtual tours: Guided Tours and Interactive Tours.


  • Guided tours are similar to traditional promotional videos in that they are either fully virtual or in the form of 360-degree videos (which are considered a type of VR).

  •  It is more difficult to create interactive virtual home tours, but they are more interactive than guided 3D virtual tours and allow you to show properties more efficiently.



  1. Architectural Visualization


Marketing a property that has not yet been built has always been difficult for real estate developers and agents. You've most likely seen large three-dimensional models of a new home or neighborhood. These models aid potential buyers in visualizing the architecture.


When it comes to the interiors of these new buildings, real estate agents set up large showrooms with full-scale apartment models. Needless to say, these marketing strategies necessitate a significant investment. 


This problem can be effectively solved by using virtual reality to allow potential homebuyers to carefully inspect both the exterior and interior of yet-to-be-built properties.


Architectural visualization has become much more affordable and immersive as a result of VR. Real estate agents can use virtual reality technology to show both the exterior and interior of unfinished properties so that clients can get a clear picture of what's on offer.


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  1. Virtual visualization and Staging


VR aids in the sale of under-construction property. Marketers have a difficult time marketing things that have yet to be developed. They struggle with advertising in areas such as housing, which is currently under construction.


As a result, they fail to instill confidence in buyers due to a lack of actual objects for them to see and decide on. Also, the lack of furniture and fittings, as well as the pale walls, can significantly reduce the chances of a sale.


However, virtual reality for real estate marketing allows one to see the future appearance of the exterior and even interior designs, giving them an idea of how their house will look once it is fully constructed.


Virtual reality for real estate agents works with interior designers to show enhanced properties, which is known as staging. Selling the houses becomes much easier once they have been staged.



  1. Virtual Instructions for Tenants


Real estate agents and landlords must frequently communicate with tenants. This can be an issue for companies that provide short-term vacation rentals. Virtual reality technology enables landlords to communicate with tenants more effectively. Tenants can experience 3D virtual tours by simply putting on VR headsets.


3D real estate tours assist tenants in understanding how utility services at a property operate, allowing them to avoid problems and unnecessary contact with landlords. Because of the high turnover rates in the vacation rental industry, this application of VR technology is especially useful.


Virtual instructions for tenants improve the customer experience and benefit both guests (who can enjoy a pleasant stay) and landlords (who no longer have to personally instruct scores of guests on a regular basis). 



  1. V- Commerce


Virtual Interior Design, in addition to assisting in the creation of a good first impression, can be a component of v-commerce. Property staging includes an additional option in which realtors can easily include a purchase option with any element when staging the property or during a virtual tour.


This allows customers to personalize the spaces according to their preferences. This enables clients to change the color of the furniture, select a different light fixture, or completely customize it to their liking.


This will not only make the virtual tour of the property more appealing, but it will also allow their customers to envision how the property will look after they have made their customizations when they move in.


Also Read | Virtual Reality in Architecture



Benefits of VR in Real Estate


Virtual Reality offers a range of benefits to the Real Estate industry, a few of which have been highlighted here :


  1. Saves time - Using VR to help real estate agents save time, especially for remote properties, could be extremely beneficial. This technology can be used to view properties in foreign countries or in remote, rural areas. 


To provide them with a clear 3D view of each room. VR saves real estate agents time and resources that could otherwise be spent on scheduling open houses, acquiring new clients, or retaining loyal customers!


  1. Improved Online Communication - Clients can comment on any aspect of the property in VR, which allows for better online interaction.


  1. Transforms Fantasy into Reality -  You can use a virtual tour to walk potential buyers through a property and show them what the project will look like when it's finished.


  1. Reduced costs - Giving realtors tour access saves them time and allows them to get more done during their workday. 


Estate services are unlikely to need to invest in additional marketing and promotional materials if they can simply provide access to this resource. Although creating a simulation requires some investment, the costs are offset by the savings that can be realized from its use.


  1. Immersive Nature - Few technologies are as immersive as virtual reality, which can put you in the shoes of a person walking around a building. 


The realism, familiar physics, and interactive elements all work together to create a truly immersive experience. You won't be able to achieve this effect if you only use video, photos, or other out-of-date promotional materials.


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Virtual reality is revolutionizing real estate for its convenience as well as its cost-saving benefits. Potential buyers can experience an area using VR and AR technology without having to travel to the property and tour the space with real estate agents. 


Virtual reality technology benefits workers during the development stage as well as during the pre-release stage. The main drawback of VR technology is the lack of awareness. 


As a result, augmented reality, which uses a device like an iPad to display renderings of space, is a favorite to disrupt the real estate industry. Until then, augmented reality (AR) technology is a particular favorite among real estate players.

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