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7 Advantages of Business Intelligence (BI) in Finance

  • Ashesh Anand
  • Dec 03, 2021
7 Advantages of Business Intelligence (BI) in Finance title banner

Terabytes of data are flowing in from spreadsheets, bills, diary entries, and anything else you can think of. At first glance, such a large amount of data may appear to be a goldmine. And, while it is true, things are not so straightforward.


Raw data, like ore, has no value until the valuable insights hiding therein are discovered. Unfortunately, due to privacy concerns and a variety of data formats scattered across multiple sites, extracting value from the data can be challenging. It's no surprise that, according to Inc.com, up to 73 percent of a company's data is left unused for analytics. So, what can you do with your data?


Using the correct technology can help you save money, which is where business intelligence software comes in. In this article, you'll learn about the importance of business information in finance and how to make the most of it.


What Is Business Intelligence (BI)?


The procedural and technical infrastructure that collects, stores and analyses the data generated by a company's activities are referred to as business intelligence (BI).


Data mining, process analysis, performance benchmarking, and descriptive analytics are all part of business intelligence. BI parses all of a company's data and displays it in easy-to-understand reports, metrics, and trends that help managers make better decisions.


Big wins with BI (Business intelligence) in finance


The processes and tools used by organizations to collect, process, and communicate the extracted value from existing information are referred to as business intelligence (BI). Simply said, with the help of visualizations, reporting, predictive analytics, and other capabilities, it's all about translating data into an understanding of what it holds for better corporate decision making.


Business intelligence software serves as a foundation for financial analytics, allowing you to answer why questions based on real data. Businesses can visualize the journey from the present moment of information to data management, projections, and future decisions when BI and analytics are combined.


(Since you are reading this, you might like to read: 5 Difference Between Business Intelligence and Data Analytics)

Learn more about Business Intelligence here: 


Advantages of using Business intelligence software


  1. Reduce Risks


By assisting you in inputting data into action, business intelligence solutions can help you reduce risks. You can rapidly discover fraudulent actions by tracking client behavior. You may also ensure that employees are following industry laws by watching their conduct.


You can assess credit portfolios and discover prospective cases of delinquency using the data you have at your disposal, as well as information about the current economic condition. Business intelligence solutions, in general, are a proactive technique to manage risks in any financial industry.

(This Blog might help you a bit more: Risk Management: Importance, Examples & Software)



  1. Boosting Profitability


Retaining existing clients is a successful and long-term company strategy, thus your business intelligence tools are one of your most valuable assets.


You'll be able to sell the most relevant products and services to their requirements and preferences if you have the most up-to-date information about your clients, especially the most profitable ones. You can also gather data to determine which goods should be improved and which should be retired.



  1. Obtain a Competitive Edge


Personalization is a trendy topic in every market, and the banking and finance industries have jumped on board quickly. As a result, having an advantage over the competitors is critical.


Using business intelligence technologies, you can easily customize consumer experiences based on the data you already have. Organizations can use market trends to strategize new investment opportunities, use analytics to predict customer behavior, and personalize products to each client's specific requirements.



  1. Integration of data


In most firms, data is kept in a variety of formats and across many solutions. This makes data processing and reporting difficult and time-consuming. You can decrease the complications that come with data stored in numerous tools and spreadsheets by using a business intelligence solution. 


BI tools connect all of the data in various forms that exist in your workplace, directly with your existing software solution, and use real-time data to create a more robust view of the business. Numbers aren't deceiving. You may achieve complete company success with a fully integrated BI solution.


(Suggested Read - Mobile Business Intelligence)


  1. Making quick decisions and saving time


BI provides data that can help your company grow. With BI in place, businesses can quickly extract facts from enormous amounts of disorganized data. You can analyze internal data and make more efficient business decisions with immediate access to business data. 


BI teams make sure that the organization receives real-time advanced business reports so that they can make better use of the information.


A good BI system can help you save time on data gathering, entry, analysis, control, and use. These tasks necessitate a significant amount of human time and effort. Data may be collected, analyzed, managed, and used more quickly and effectively with the help of an automated BI tool. Because all of the data is already in the appropriate place behind the scenes, reports may be generated rapidly.


  1. Marketing Efforts Should Be Optimized


The information you have about customer relationship management (CRM) can help you figure out how profitable your marketing activities are. Email performance, advertising expenditure, and overall campaign success may all be used to identify areas where your messages are engaging with customers and areas where you can improve.



  1. Financial Visualizations & Dashboards


Dashboards can provide a full assessment of a company's health in a single glance. Dashboards can assist financial professionals in identifying possibly hidden patterns or missed opportunities by bringing together critical visualizations that reflect data insights on a single screen.


Many dashboards can "dig down" by clicking on an area of the visualization and seeing more detail. One large soda business, for example, used dashboards to notice that sales in one region were dropping. 


The drill-down feature allows analysts to click on that location and observe that the big decline was attributable to a new local competition with a fruit-flavored drink in the area. 


Because the large soda manufacturer was able to detect the reduction in sales fast, they were able to respond promptly by developing a competitive fruit-flavored drink. 


Their sales gradually increased again. The company was able to identify where it was suffering and why it was happening thanks to the timely financial data, resulting in an enhanced business with increased revenue.


(Since we mentioned Revenue check out Revenue Deficit)


To learn more about the advantages of Business Intelligence, Watch :


Bottom Line


Companies use BI for a variety of reasons. Many people utilize it to help with things like hiring, compliance, production, and marketing. It's impossible to find a company area that doesn't benefit from greater data to work with when it comes to BI.

Faster, more accurate reporting and data analysis, higher data quality, better employee satisfaction, decreased expenses and increased revenues, and the capacity to make better business decisions are just a few of the numerous advantages that firms may reap after incorporating BI into their business models.

Latest Comments

  • techupdate.ai

    Jul 04, 2022

    This is a great article! Thank you very much. Business intelligence can monitor and analyze customer data to determine buying habits and patterns. By fully understanding your customers' needs and wants, you can optimize services to increase current sales and promote long-term brand loyalty. Here are ten benefits business intelligence software can add to any business: Fast and accurate reporting. Valuable business insights. Competitive analysis. Better data quality. -Techupdate.ai