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What is Mobile Business Intelligence?

  • Yashoda Gandhi
  • Nov 09, 2021
What is Mobile Business Intelligence? title banner

BI delivers relevant and trustworthy information to the right person at the right time. Mobile business intelligence is the transfer of business intelligence from the desktop to mobile devices such as the BlackBerry, iPad, and iPhone. 


The ability to access analytics and data on mobile devices or tablets rather than desktop computers is referred to as mobile business intelligence. The business metric dashboard and key performance indicators (KPIs) are more clearly displayed.


With the rising use of mobile devices, so have the technology that we all utilise in our daily lives to make our lives easier, including business. Many businesses have benefited from mobile business intelligence. Essentially, this post is a guide for business owners and others to educate them on the benefits and pitfalls of Mobile BI.


(Related blog: Business intelligence vs Data Analytics



Need for mobile BI?


Mobile phones' data storage capacity has grown in tandem with their use. You are expected to make decisions and act quickly in this fast-paced environment. The number of businesses receiving assistance in such a situation is growing by the day. 


To expand your business or boost your business productivity, mobile BI can help, and it works with both small and large businesses. Mobile BI can help you whether you are a salesperson or a CEO. There is a high demand for mobile BI in order to reduce information time and use that time for quick decision making. (Source)


As a result, timely decision-making can boost customer satisfaction and improve an enterprise's reputation among its customers. It also aids in making quick decisions in the face of emerging risks. 


Data analytics and visualisation techniques are essential skills for any team that wants to organise work, develop new project proposals, or wow clients with impressive presentations.


(Also read: Mobile Computing)


Advantages of mobile BI


  1. Simple access


Mobile BI is not restricted to a single mobile device or a certain place. You can view your data at any time and from any location. Having real-time visibility into a firm improves production and the daily efficiency of the business. Obtaining a company's perspective with a single click simplifies the process.



  1. Competitive advantage


Many firms are seeking better and more responsive methods to do business in order to stay ahead of the competition. Easy access to real-time data improves company opportunities and raises sales and capital. This also aids in making the necessary decisions as market conditions change.



  1. Simple decision-making


As previously stated, mobile BI provides access to real-time data at any time and from any location. During its demand, Mobile BI offers the information. This assists consumers in obtaining what they require at the time. As a result, decisions are made quickly.



  1. Increase Productivity 


By extending BI to mobile, the organization's teams can access critical company data when they need it. Obtaining all of the corporate data with a single click frees up a significant amount of time to focus on the smooth and efficient operation of the firm. Increased productivity results in a smooth and quick-running firm.


(Suggested reading: How Business Analytics impacts Decision Making in Businesses)


Disadvantages of mobile


  1. Stack of data


The primary function of a mobile BI is to store data in a systematic manner and then present it to the user as required. As a result, Mobile BI stores all of the information and does end up with heaps of earlier data. The corporation only needs a small portion of the previous data, but they need to store the entire information, which ends up in the stack


  1. Expensive


Mobile BI can be quite costly at times. Large corporations can continue to pay for their expensive services, but small businesses cannot. As the cost of mobile BI is not sufficient, we must additionally consider the rates of IT workers for the smooth operation of BI, as well as the hardware costs involved. 


However, larger corporations do not settle for just one Mobile BI provider for their organisations; they require multiple. Even when doing basic commercial transactions, mobile BI is costly.


  1. Time consuming


Businesses prefer Mobile BI since it is a quick procedure. Companies are not patient enough to wait for data before implementing it. In today's fast-paced environment, anything that can produce results quickly is valuable. The data from the warehouse is used to create the system, hence the implementation of BI in an enterprise takes more than 18 months.


  1. Data breach


The biggest issue of the user when providing data to Mobile BI is data leakage. If you handle sensitive data through Mobile BI, a single error can destroy your data as well as make it public, which can be detrimental to your business.


Many Mobile BI providers are working to make it 100 percent secure to protect their potential users' data. It is not only something that mobile BI carriers must consider, but it is also something that we, as users, must consider when granting data access authorization. (From)


  1. Poor quality data


Because we work online in every aspect, we have a lot of data stored in Mobile BI, which might be a significant problem. This means that a large portion of the data analysed by Mobile BI is irrelevant or completely useless. This can speed down the entire procedure. This requires you to select the data that is important and may be required in the future. 


(Recommended reading: Business Analytics framework)



Best Mobile BI tools


  1. Si Sense


Sisense is a flexible business intelligence (BI) solution that includes powerful analytics, visualisations, and reporting capabilities for managing and supporting corporate data. 


Businesses can use the solution to evaluate large, diverse databases and generate relevant business insights. You may easily view enormous volumes of complex data with Si Sense's code-first, low-code, and even no-code technologies. Si Sense was established in 2004 with its headquarters in New York. 


Since then, the team has only taken precautionary steps in their investigation. Once the company had received $ 4 million in funding from investors, they began to pace its research.


  1. SAP Roambi analytics


Roambi analytics is a BI tool that offers a solution that allows you to fundamentally rethink your data analysis, making it easier and faster while also increasing your data interaction.


You can consolidate all of your company's data in a single tool using SAP Roambi Analytics, which integrates all ongoing systems and data. Use of SAP Roambi analysis is a simple three-step technique. Upload your html or spreadsheet files first. The information is subsequently transformed into informative data or graphs, as well as data that may be visualised. 


After the data is collected, you may easily share it with your preferred device. Roambi Analytics was founded in 2008 by a team based in California.


  1. Microsoft Power BI pro


Microsoft's strength BI is an easy-to-use tool for all non-technical business owners. who are unfamiliar with BI tools but wish to aggregate, analyse, visualise, and share data you only need a basic understanding of Excel and other Microsoft tools, and if you are familiar with these, the Microsoft BI tool can be used as a self-service tool. 


Microsoft Power BI has a unique feature that allows users to create subsets of data and then automatically apply analytics to that information.


(Also read: Power BI and Tableau for data visualization)


  1. IBM Cognos Analytics  


Cognos Analytics is an IBM-registered web-based business intelligence tool. Cognos Analytics is now merging with Watsons, and the benefits for users are extremely exciting. Watson cognos analytics will assist in connecting and cleaning the users' data, resulting in proper visualised data. 


That way, the business owner will know where they stand in comparison to their competitors and where they can grow in the future.  It combines reporting, modelling, analysis, dashboards to help you understand your organization's data and make sound business decisions.


  1. Amazon quick sights


Amazon Quick View assists in the creation and distribution of interactive BI dashboards to their users, as well as the retrieval of answers in natural language queries in seconds. Quick sight can be accessed through any device embedded in any website, portal, or app.


Amazon Quick Sight allows you to quickly and easily create interactive dashboards and reports for your users. Anyone in your organisation can securely access those dashboards via browsers or mobile devices. 


Quick sight's eye-catching feature is its pay-per-session model, which allows users to use the creative dashboard created by another without paying much. The user pays according to the length of the session, with prices ranging from $0.30 for a 30-minute session to $5 for unlimited use per month per user.





Finally, we've seen how critical it is to keep up with the expanding competition around us. During this time, mobile BI is extremely useful. By saving time and increasing productivity, your company will undoubtedly be ahead of the competition. 


(Recommended blog: How is AI used in Business Functions?)


However, Mobile BI has some drawbacks that will undoubtedly be addressed in due course. With its proper use, mobile BI will help you increase business opportunities while also generating a positive impression on your consumers. 


There are numerous tools available, some of the best of which are listed above. Each one specialises in a distinct area that can benefit your company.

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