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8 Advantages of Using Business Intelligence in Retail Industry

  • Ashesh Anand
  • Dec 16, 2021
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The appropriate data at the right time may help you make better educated, data-driven decisions in the retail business. You may obtain a better insight into consumer habits, attitudes, wants, and pain areas with better data, which is critical for your retail organization's success.


Using a business intelligence solution to help you achieve your retail goals is a great approach to get started. With the global market for business intelligence and analytics anticipated to reach $22.8 billion by 2022, it goes without saying that BI can help the retail industry. 


A retail business intelligence solution that combines the characteristics of business intelligence and data management services with the skills of analytics and data integration might be the answer you're looking for.


What is the Retail Industry's Business Intelligence?


The process of leveraging data to uncover important consumer insights and information that can be utilized to make educated company choices is known as business intelligence. A technology-driven process for collecting, storing, and managing data such that it is available and ready to be evaluated is required to achieve business intelligence.


Watch this: What is Business Intelligence?


The Growing Need for Business Intelligence in Retail


Every encounter and data point gives a chance to make your retail business more effective and profitable because retail organizations manage a vast quantity of data - from supplier data to consumer buying behavior, employee information to inventory details.


These data points are recorded by BI tools like Microsoft's Power BI, which then generate actionable insights via graphical representations of customer trends. Retailers may then use BI data to target customers more effectively through personalization. And, while this data is critical for making essential business choices, retailers confront a variety of issues across the board.


(Explore Advantages of Business Intelligence in Finance)


Advantages of Using Business Intelligence in Retail Industry


What are the other advantages of gathering and evaluating retail business intelligence data? There are a plethora of options available, all of which may improve a retailer's bottom line. The following are some of the advantages:


1. Identify the location of your customers


Customers' actual locations (states, cities, etc.) are visible to businesses, as well as how they find their products and websites, such as through recommendations or Email marketing.



2. Keep track of consumer spending habits and patterns


Retailers, for example, can use customer loyalty programs to track purchasing trends and behavior. According to research, 52 percent of loyal consumers will join a loyalty program if one is provided to them, and customers who participate in customer loyalty programs spend up to 18% more than other customers. 


This is a crucial method for retaining consumers as well as generating user-generated content and product evaluations.



3. Provide customized shopping experiences


Providing customers with a tailored experience will enhance customer loyalty and, ideally, income. "44 percent of shoppers think they will likely repeat about a personalized purchasing experience," according to Forbes.



4. From a supply-chain viewpoint, get visibility into company operations


Retail business intelligence provides firms with visibility into all aspects of the purchase process, from product organization and packing to final product delivery.



5. Marketing initiatives should be targeted and their efficacy should be measured


Retailers can assess if their marketing strategies are effective by looking at how many people click on links, open emails, and so on.



6. Customers' requirements, wants, and wishes could be understood


Businesses may strengthen customer interactions and gain a deeper understanding of the connected consumer. Customer interactions and tailored engagement are now vital for customer retention and growth in many businesses.



7. Increase profits by retaining customers


What are the benefits of having a devoted client base? According to HubSpot, an increase of 5% in client retention may result in a profit of at least 25%.



8. Keep an eye on what others are saying on social media


Companies may use retail business intelligence to monitor social media sentiment, track KPIs, and see how items are scored. This data may also be used by merchandisers to monitor sales and the success of specific items, retailers, and brands. 


Social networking may also be a useful tool for providing customer support. According to HubSpot, 71% of customers who had a favorable social media connection with a business are inclined to suggest it to others.


How Can You Compete Wisely and Effortlessly?


The retail business is fiercely competitive and has low entrance barriers. It's challenging to keep track of your competition. What is your current market position? Are you offering a competitive price? Are there any amazing promos being done by your competitors? You may either spend hours poring over catalogs and marketing materials or use a retail business intelligence system to gain a sense of where you stand.


A retail business intelligence system allows you to watch your competitors in real-time, including competitor profiling, business model analysis, and competitive forecasts, 24 hours a day, seven days a week. Get a better understanding of your rivals' goods and pricing, as well as what things you're losing out on and where you can improve. 


You may assess the success of your items against those of your rivals, undertake predictive research, and fine-tune pricing, discounts, and assortments accordingly if you have access to sophisticated reports. Stay one step ahead of the competition by lowering expenses, increasing profits, and acting on the correct information at the appropriate time.


Overcome the Challenges of Retail Business Intelligence


Many of the issues you face on a daily basis may be solved with retail business intelligence software, an excellent BI solution for the retail industry. 


You may acquire comprehensive insights into consumer patterns and habits, gain a better understanding of your competitors, enhance your supply chain, and benchmark one site against another while concurrently improving all of them. You can also figure out when and how much to discount - a retail business intelligence system may help you in any circumstance.


It might be tough to know where to begin when it comes to navigating the new world of retail BI. As a result, an experienced IT partner may be a huge help in assessing your specific business needs and creating a data-driven strategy for BI adoption and utilization.


( Interested in Business Analytics? Check Out Augmented Analytics - The Future of Business Intelligence )


Watch this: Business Intelligence in Retail


Bottom Line


To gain a competitive edge and increase sales rates, retail organizations aim to become wiser and smarter. OLAP, reporting, data mining, dashboards, and predictive analytics are some of the most popular and effective BI technologies that aid in this process. These assist stores in growing and supporting their long-term development.

Latest Comments

  • wilson.cristina23

    Apr 30, 2023

    Very informative share!

  • wilson.cristina23

    Apr 30, 2023

    Retail analytics have many benefits! Retailers need to turn to data science and retail analytics to have a real advantage during this pandemic and beyond. I feel this will be useful for retail analytics! https://www.tredence.com/industries/retail