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Examples of Business Metrics

  • Hrithik Saini
  • Apr 11, 2022
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Businesses strive to create a strong value proposition that will sell and satisfy their consumers. This is possible if the firm works diligently in the proper direction. However, many of them are having difficulty progressing to the next level of success since they do not measure their company KPIs.


To expand a company, critical decisions must be made in areas such as investments, financing, advertising, human resource management, and business functions, among others. 


Business metrics, also known as Key Performance Indicators (KPIs), aid in the introduction of new businesses and products, as well as marketing campaigns, sales, and future planning. There are several business metrics that may be measured, but the indicators you choose depend on your company's nature, industry, and objectives.


In this section, we will learn about the in-depth concept of business metrics along with their examples.



What Are Business Metrics?


Business metrics are quantitative indicators used to track business operations and assess your company's success. There are hundreds of these measurements since there are so many different sorts of businesses and methods.


Several departments or divisions of a firm, such as production, advertising, and sales, are typically in charge of overseeing the metrics that monitor the effectiveness of their respective areas of the organization. 


Senior executives are more interested in broad indicators. CFOs, for example, keep track of EBITDA, or profits before involvement, taxes, amortization, as well as the variables that flow into it, such as net revenue, operational expenditures, and operating income. The CFO dashboard is a high-level perspective of the financial performance of a business.


Meanwhile, a manufacturing company's COO would be interested in tracking the order fulfillment rate, a key performance indicator (KPI) used to evaluate warehouse management. 


Only a few summary metrics in each of its direct reports' monitors are probably to be actively monitored by CEOs.


What Are the Best Business Metrics to Use?


As I previously stated, business metrics are concerned with the stakeholders. It is different depending on the type of company, the industry, the business departments, and the nature of the organization. 


There are many other indicators to choose from that it's easy to become overwhelmed and make your decision-making process even more difficult. Finding out which metrics your rivals are most worried about is the best approach. Then build a list of all of them and utilize it in your data analysis.


To make your job easier, I've compiled a list of the most critical business KPIs that might help you get started quickly. A brief description, formula, and approach are included for each statistic included here.


Examples of Business Metrics to Track in 2022

Examples of Business Metrics:1) Tracking Sales Metrics2) Metrics to Monitor in Marketing3) Tracking Financial Metrics4) Metrics to Track in SaaS5) Metrics to monitor in Human Resource6) Inventory Turnover Rate7) Customer Satisfaction8) Avg. Customer Query Resolving Time9) Return of Assets10) Customer Lifetime Value (CLV)

Examples of Business Metrics

The first step is to determine the most essential KPIs for a particular company. The following step is to start tracking these KPIs. There are some basic KPIs that really are necessary, if not needed, for every organization.


  1. Tracking Sales Metrics


For more than a duration of time, sales metrics are used to assess and analyze an individual's, team's, or company's business effectiveness and activities, for example, weekly, quarterly or annually. 


Analyzing sales analytics may help you figure out what's functioning and what isn't, as well as provide you with ideas on how to enhance your revenue growth. Here seem to be a few critical sales KPIs to keep an eye on.


  1. Metrics to Monitor in Marketing


Because there are increasingly countless different ways for organizations to sell and publicize their services or products — direct mail, internet, webpages, social media — it's critical to understand which mix actually works. 


Adopting important marketing metrics allows your advertising agency to assess the effectiveness of its approaches and channels in assisting your company's performance.


  1. Tracking Financial Metrics


The KPIs that contribute most to financial professionals are those that show the company’s financial performance. After all, a corporation's economic health determines its survival. 


As a result, the majority of economic metrics are concerned with elements such as revenue, working capital, account payables, and income and expenses - there are several financial indicators to monitor.


  1. Metrics to Track in SaaS


Many major SaaS KPIs are also critical promotional and sales metrics. For SaaS companies, asset turnover ratio, advertising expenditure, customer lifetime value, and retention of customers are all critical, as the membership business model depends largely on maintaining customers rather than just obtaining them.


  1. Metrics to Monitor in Human Resources


Employee happiness and effectiveness may be measured using human resources metrics. These indicators often monitor measures of organizational attrition, development and engagement, corporate culture, and training expenses – all of which may help you recognise workforce tendencies and behaviours and prevent problems like exhaustion or inefficient apprenticeship programs.


  1. Inventory Turnover Rate


Inventory turnover rate is a critical financial indicator for industry and retail businesses. It measures how many instances a company's product is sold and replaced in a specified timeframe. The larger the proportion, the healthier, because it indicates that the corporation is retaining less inventory, which is costly. 


In general, a greater figure implies good demand. If a high inventory turnover rate is complemented by lost revenues owing to item lack of availability, the organization is most probably running too tight.


Also Read | Inventory Management


  1. Customer Satisfaction


Customer satisfaction, like staff motivation, is vital to a company's success. A CSAT, or customer satisfaction, the index is one technique to gauge customer satisfaction. 


These are usually straightforward queries that answer back on a particular client experience: "On a scale of 1 to 10, how impressed would you be with X interaction?" with 1 indicating extreme dissatisfaction and 10 indicating extreme satisfaction. 


To achieve a customers’ satisfaction index, businesses tally up all the rankings and split the sum by the total number of participants. Customers are happier with the experience if the number is greater. The results might be utilized to address future problems or to encourage good practices.


  1. Average Customer Query Resolving Time


Standard customer support resolving time is an important indicator for customer service teams since it shows how long it takes to handle support problems on average. While reaction time is significant, resolution time is a preferable indicator since a fast resolution time usually means quick answers. 


In order to keep the customers happy, support personnel should strive for quick resolution times. It's beneficial to keep track of resolution time measurements on a graph over time. Any increases may be probed; perhaps a member of the team was on sabbatical, or a software problem required extra time to fix.


  1. Return of Assets


The return on assets (ROA) is a metric that measures a company's financial performance by calculating the revenue per dollar invested in its assets. 


This is a particularly relevant indicator for the financial system since bank assets are generally made up of money that has been borrowed, rendering cash flow more difficult to examine than in other industries.


The higher the return on assets (ROA), the much more valuable a company's assets are. It's worth noting, though, that bank ROAs often remain around 1%, which is still considered a good figure for the business. This is due to the fact that banks frequently have had more liabilities than assets.


  1. Scrap


Scrap, or waste, measurement is an important parameter for production teams. Scrap is a term that refers to the quantity of rejected or useless produced goods that occur as a result of production flaws. 


Scrap can't be recycled and can't be rehabilitated. Scrap can be quantified as volume, weight, or different units, according to the materials used to produce the object.


  1. Customer Lifetime Value


This business measure represents the entire revenue that a company might anticipate from an individual customer. Businesses compute the CLV in a variety of ways, but the most common technique is to evaluate previous customer data to achieve more accurate CLV statistics.


Some organizations divide their customers into multiple categories and calculate CLV for each category. This figure represents your customer experience and is based on the estimated length of time a customer is projected to stay with your company.


  1. Qualified Leads Per Month


You'll be able to devote more efforts to marketing and sales as your company expands. You'll soon be receiving thousands of fresh prospects each month. However, not every lead has the opportunity to convert into a customer.


That is why you must track the amount of qualifying leads generated each month. This business indicator reveals if you're focusing on the proper market with the best chance of getting new clients. If your ascension count is dropping, it's time to rethink your marketing tactics and market offerings.


  1. Met & Overdue Milstone


Every company has objectives and milestones. Perhaps you want to treble your total sales in the following quarter, or perhaps you're preparing to introduce new products. All of these lofty objectives are undertakings that may be broken down into checkpoints to track progress.


You may get a fast picture of your team's capability by looking at the number of milestones that have been met and those that have been missed. If you're continually missing deadlines, it's time to recruit some extra help or realign your goals with reality.


Also Read | Steps of Data Analysis



Advantages of Tracking Business Metrics


Tracking the indicators that matter most to your company — and directing activities based on historical results — improves your likelihood of succeeding. That's all there is to it. And it's that difficult. "Important" is the essential word here. 


Executive search firms, for example, could keep track of how many individuals they present to a client. But, for the customer, the most crucial metrics to assess and track are the quickness under which the post is supplied and the competence of the individuals.


Here are six main advantages of measuring important company metrics:


  • Performance improvement: Tracking the appropriate business measurements can inform you how well or poorly your company is performing and point you on the right path for advancement.


  • Comparative analysis: Monitoring business metrics tell if the company is outperforming or lagging industry best practices.


  • Alignment: Business metrics may be used to guarantee that everyone in the corporation is striving together for the same goals.


  • Compliance: Companies must monitor specific business KPIs in order to stay in compliance with governments as well as other regulatory authorities.


  • Communication: Reporting company metrics is an important tool for communicating with the customers, shareholders, workers, and the general public.


  • Identifying issues: Analyzing company metrics may aid in the early detection of emerging issues, allowing them to be addressed before they can become big issues.


Also Read | What is Preventative Maintenance?




These are some of the most important business KPIs to consider when you begin your expansion adventure. However, you don't have to focus on each of the metrics listed above. According to your requirements, you must select the most significant business statistic.


You should be aware that company requirements and priorities shift over time. Like, if a firm is introducing a new product then that will concentrate more than on marketing statistics. 


If a company is mature, however, it will place a greater emphasis on measures of financial performance. So, it's up to you to decide which business indicators are most important to you.

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