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Why Investing in Your Startup's Branding from The Start is a Must

  • AS Team
  • Jun 27, 2022
Why Investing in Your Startup's Branding from The Start is a Must title banner

Most people don’t consider branding an essential part of starting a business, but it’s one of the most important steps that pulls your brand together. Branding is much more than just putting together a logo. It’s about understanding your audience enough to put elements together that influence everyone that inquires or engages with your company.


When you don’t know what goes on behind the scenes, it’s easy to think branding is easy. The truth is, branding can be difficult. You must lay a strong foundation. That starts with knowing your purpose, vision, mission, values, brand personality, and voice. You won’t know how you’re going to authentically and organically connect with your audience if you don’t have those elements in place.


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Why is Branding so Important?

Branding is at the heart of your business. It’s the identity that helps people remember you. As a startup, understanding how you can stand out from the competition through building a strong identity makes the difference. Branding provides direction because it’s tied to your vision. How will you know how to get there if you don’t know where you’re going? Branding helps focus on what you’re doing and develops the tactics that keep you memorable now and in the future.


Here are a few reasons why investing in branding and being strategic from the beginning is key:


  • Authentic identity

If you’re going to develop a loyal following, your story must be authentic. It’s not about saying what your customers want to hear but staying true to the values that matter most. People want brands they connect with to be human, relatable, and transparent.

When customers know what you stand for and the history behind the brand, they develop an invested connection with what you’re doing and where you’re going. These are the types of connections that resonate with customers.

Your story is the lifeblood of your brand. You don’t have to do too much to be genuine. People want to be a part of something big – as long as they feel they aren’t being scammed. Don’t overcomplicate things. Less is more but always has a bigger impact than you imagined.


  • Visual branding


While your story and messaging connect with your target audience, everything comes to life through the visual branding aspects. The colors you choose play a large role in emotional connections, and the visual assets you develop will speak for your brand without having to say a word.


Your logo is probably the first spokesperson for your brand. It’s the one thing people remember, so getting it right matters. A great logo is simple, practical, graphically appealing, and distinctive. Playing around with logo design apps can help you achieve the inspiration needed for the impact you want to attract and engage with the flexibility of trying different colors, designs, and typography to determine which one works best.


Getting this aspect of your branding right is a deal-breaker. If your visual identity is off, the connections you want with your customers will be off too. Brand recognition is one of the key advantages you can create from the very beginning. From the website to the tone you use in your creatives, it all matters. Take the time needed to deliver the best version of yourself.



  • Psychological factors

Brands have perceived value with their audiences. You develop that perceived value based on the way you speak to them and the look and feel of your delivery. When people can see who you are, they feel as if they know you. Developing a strong brand promise and sticking to it is important.

How people perceive your brand is directly related to how well your brand is received and performs in the market. That means your user experience should be memorable and transformative from every touchpoint.



  • Customer appeal

While there are several reasons why customers start paying attention to brands, you do have control over that audience. The research you conduct helps create targeted messages for your audience and spearheads the development of products and services that cater directly to their wants and needs.


This is where branding really shines. You want to create a niche where you’re attracting the right people with laser focus, who will engage with your content and purchase your products and services. When you have the right audience, you begin to build customer loyalty and satisfaction at higher levels than if you are speaking to the masses.



  • Sales funnel focus

Branding helps streamline your funnel to attract and capture those customers that are buying why you do what you do. This helps in getting in front of not only new customers but the right customers. When people like what you do and why you do it, they tell others. That’s marketing you can’t pay for, but it comes from effective branding. When you don’t have a large budget to work with, doing things well works in your favor. When that happens, people talk about it.


Good branding helps push through your strategic goals and objectives. This also helps with the effectiveness of your advertising. The more effective the messages in your funnel become, the more people will be interested in what you offer. They will look forward to new items and want to buy them.



  • Value increase

Businesses that take the time to brand well have an increase in perceived value. This helps in pricing your products and services at higher premiums than businesses that don’t. There’s a certain level of expectation from a brand that has invested in creating a strong brand image. One of the main reasons is because good branding stands out and speaks for itself.


Consumers are very fickle, but good branding is a current and future-thinking concept that has great rewards. Branding helps establish your position in the market, assists in developing you as a thought leader in your industry, and increases your brand recognition. That translates into more consistency, credibility, equity, and a demand to be attached to your company.


Imagine having people wanting to work for your company and you’re brand new? That’s the power of branding. When you’re strategic, have the right messages, and are visually appealing, they want to know what you’re doing that creates such a demand in the market. This gives you the leverage to pick and choose who you want to represent your company.



  • Competitiveness

When you have all the other factors in place, you start becoming a threat to the competition. Taking the time to invest in your brand from the very beginning usually throws them off because your uniqueness stands out. Start strong and remain consistent – that’s the key to creating your own lane while increasing revenue.


Consistent brands are lasting because they feel authentic. If you don’t have a consistent appearance and your brand is all over the place, you won’t be competitive because no one will understand where you are coming from. Consistency drives competitiveness and should be in every part of the brand – the logo, colors, website, social media, the voice in your emails, and everywhere you connect with customers.


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It's easier to promote brands that have a solid foundation on why their brand matters, and it shows. Getting in on the ground floor can set your brand up for success far beyond your initial expectations. Branding is a long-term investment that never stops. Keep these tips in mind when starting your business and see the benefits of your efforts, and the quality of your brand as it grows.

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