Nautilus, Inc. declares its acquisition of VAY
Sep 07, 2021 | Shaoni Ghosh
Nautilus, Inc. demarcates a whole and complete line of health and fitness products in a digitally connected frame of home fitness solutions. This is processed through direct and retail channels and is available throughout the U.S. and on international platforms.
The company's brand family comprises Bowflex®, Nautilus®, Schwinn®, and JRNY®. With a vastness of cardio equipment, exercise bikes and its aim to promote healthier lifestyles, it envisages the possibility of a healthier world in near future.
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Acquisition
Recently, Nautilus has declared its agreement to acquire VAY that basically focuses on computer vision and AI technology solutions. In an effort to make professional human motion analysis available for everyone, it allows clients to comprehend human movement, provide feedback and form in real-time.
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This acquisition in particular would enable Nautilus to estimate its JRNY® digital platform and in promoting the company's aim and motion tracking abilities which in turn shall allow real-time analysis and speed up "highly personalized one-to-one workout experiences."
This technology will be employed with the existing Bowflex ® and Schwinn ® cardio equipment and in addition to those of the existing workouts such as bodyweight and other exercises.
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CEO of Nautilus, Jim Barr stated that the introduction of VAY's technology into JRNY would not only speed up the deliverance of "superior connected fitness experiences" but also intensify the progress as a highly personalized digital fitness coach to offer one-to-one workout experiences.
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This acquisition would make the integration of machine learning expertise and VAY's technical skillset further the development of Nautilus products' offerings.
The Founder and CEO of VAY, Joel Roos expressed his excitement and stated that the integration would continue to "create a truly differentiated experience for connected at-home fitness." And in this way, it would help in furthering the growth of these companies and the opportunities that they alone could not have achieved. Conclusively, he remarks that collectively, they both can enjoy the fruits of the industry in coming years.
According to Business Wire, Nautilus' long strategic plan is furthered by the advancements of VAY and this enables the Company to expect the digital business platform to amount to approx. 20% of total revenue. And this would enhance the number of consumers of about 2 million JRNY members by FYE 2026.
Most of the members (approx. 25%) do not return to the gym, and this work-from-anywhere will continue to reach to a great extent.
