The 10 Best Email Marketing Automation Tools every marketer needs!

If you aren't using email marketing automation tools, you are probably spending far too much time each day on your email campaigns. What could you do with all of the time you're wasting on monotonous tasks? We've compiled a list of our favorite email marketing automation tools that will save you time and money. 

 

How does Email Marketing Boost your Business?

 

A trigger in email automation is a specific date, event, or contact activity that instructs your system to send out a related message. Based on your contact's journey, you can select triggers and triggered messages.

 

Even if your website is an e-commerce store, many of your first-time visitors will not be in the market to buy. What should you do with an email once you've piqued their interest with a "subscribe now" button?

 

Welcome emails have evolved into the equivalent of thank you notes after a job interview. There is no requirement that you send them, but people notice when you don't. When 74% of people subscribe to a mailing list, they expect to receive a welcome email.

 

Welcome messages are read and clicked on four times more than standard marketing emails. Email automation can help you avoid this trap by allowing you to announce products to specific customers based on their interests. In fact, including personalized recommendations in your email campaign can increase sales per email opening by 150% on average.

 

Also Read | Top Email Marketing Software

 

Best Email Marketing Tools

 

Email marketing automation is a series of triggers that occur along the customer journey and cause a personalized email to be sent to the customer. Each email is tailored to each touchpoint, organically moving the customer through the sales funnel. 

 

Below we have listed the best email marketing tools available in the market

 

1. OptinMonster

 

OptinMonster is a premium WordPress plugin that allows you to collect and segment email addresses automatically. These can be segmented based on user activity, inactivity, cookies, geographical location, and other factors.

 

OptinMonster allows you to create visually appealing lead generation forms that are proven to increase the size of your email list.

 

2. Campaigner

 

Campaigner automates the distribution of targeted and high-converting emails to eCommerce brands. It has an easy-to-use automation workflow builder that allows you to create simple and complex workflows for nurturing subscribers through the conversion funnel. You can send relevant emails to customers based on their buying stage to move them to the next level.

 

Campaigner, like the other tools on this list, provides a drag-and-drop email builder as well as hundreds of responsive email templates, A/B testing, landing pages, and segmentation tools. It also has a one-of-a-kind feature called the Reputation Defender, which scans your email list for potential delivery issues. 

 

3. RafflePress

 

Running contests and giveaways is one of the best ways to grow your email subscriber list. You can host these contests on your own blog and social media platforms using RafflePress.
 

This makes it adaptable enough to create campaigns for all of your preferred marketing channels. Pricing begins at $39.50 per month (billed annually), but a lifetime license is available for $499.50!

 

4. Constant Contact 

 

Constant Contact is one of the email marketing automation software solutions we always recommend because it is user-friendly and simple to set up.

 

You'll also get a lot of help using this email automation tool. Constant Contact ranks highly for providing world-class support, extensive online training, and webinars to assist you in reaching your goals.

 

5. SMTP

 

SMTP, as a premium email delivery and relay solution, provides unparalleled results that enable businesses to increase engagement, retention, and revenue. Their adaptable and scalable services enable companies of all sizes to implement cost-effective email marketing strategies.

 

6. Brevo (previously Sendinblue)

 

Brevo (formerly Sendinblue) is a full-service marketing automation platform that combines email marketing and SMS messaging. Furthermore, they provide a drag-and-drop builder that can be used to create highly engaging emails, automated workflows, and user segmentation.

 

7. Dripify

 

Dripify is a cutting-edge sales automation tool that includes LinkedIn and email automation features. It is designed to help you effortlessly connect with potential prospects and leads, thereby accelerating the growth of your business. Unlock a plethora of actions and tools at your disposal to reach out to your prospects effectively.

 

8. AWeber

 

You can also use the "ad tracking" feature + OptinMonster to categorize your AWeber subscribers based on what they opted in to on your website.

 

If you're looking for a solid, trusted email newsletter service that has been around for a while AND has excellent support, AWeber is the way to go. Pricing: There is a free plan available, and paid plans begin at $19/month.

 

9. MailChimp

 

MailChimp made a name for itself in the email marketing world a long time ago, thanks in part to the fact that it is free to use (to a limited extent).

 

This platform is extremely simple to use, making it ideal for beginners. It allows you to create lists from scratch, import subscribers, customise your emails, and track them all from the same platform.

 

10. ActiveCampaign

 

You can use ActiveCampaign to create drip emails based on subscriber interaction, behavior, interests, location, history, and more. With this email marketing automation tool, you can automate a subscriber's or customer's entire life cycle, improving customer experiences.

 

Also Read | How is AI used in Email Marketing

 

Why do you need Email Automation?

 

Email automation employs predefined rules to send personalized email messages based on the specific actions taken or not taken by a customer. A customer who has just completed a purchase, for example, may receive an automated email from the store suggesting other products they might be interested in.

 

Email marketing automation automates time-consuming tasks like preparing email lists, sending generic messages, and manually scheduling events. This frees up time for marketers and salespeople to focus on projects that require their attention (or cannot be fully automated).

 

Email marketing automation revolves around workflows, which are predefined, triggered sets of actions that you direct your automation software to perform for you.

 

Email is one of the most commonly used forms of online communication. In fact, it is estimated that 306.4 billion emails will be sent daily in 2020. This figure is expected to rise to 376.4 billion by 2025. 

 

Because of its ability to reach a large number of potential customers with a single click, email is a relatively inexpensive digital marketing tool with potentially high impact. According to one 2021 study, the average return on investment (ROI) for email marketing is $36 for every $1 spent. 

 

Final Words

 

There are numerous marketing automation software options available. It all comes down to selecting the best one for your company's needs, budget, and technical expertise.

 

Do you want something extremely powerful and limitless? Learning may end up costing more and taking more time and effort. In comparison, the less expensive options may have a more limited scale. In the end, it's a trade-off.

Also Read | 6 Types of Cold Email Marketing