What is web analytics? How can it help my business to grow? Web analytics is basically a process where you analyze all of your website data that is collected and processed. With the help of web analytics, we can figure out what exactly went wrong with that marketing campaign and why it did not work well as it should have, the troubles that could have been occurring in the online service your website provides and even helps in boosting the profits through advertisements. (Must read: What is LinkedIn Analytics? Explanation with LinkedIn Analytics Tools)
To go further in detail, web analytics is all about marketing campaigns to grow your business, user behaviour, search engine optimization, website improvement, brand monitoring, organic traffic that comes your way and how much of organic traffic comes your way, data collection and conversion rates. So, what are the benefits that you get by analyzing web analytics?
Analyze online traffic
Web analytics help you analyze the online traffic that comes to your website. From how many potential customers and users visit and browse through your webpage. It also tells us where most of the potential customers come from, what they were doing on your webpage and the amount of time they spent on your webpage. Because of this, and the way the data is presented, you can easily identify what and which activities produce better results and profits. (More to read: How has IoT changed the Advertising Industry?)
Track the bounce rate
The bounce rate of your website basically means the number of times a user has browsed through your website, or even visited your website without interacting with your webpage. If you have a high bounce rate, it means that overall, your website has a weak user experience and the user did not feel as though the content was suited for their purpose or what they were searching for. And when you have a high bounce rate, it is really hard for your business to perform well in sales or quality leads and any sort of conversions as well.
Target the ideal and right audience
For every business, it is very important that you find the right audience and ensure that your content reaches to them in order to capitalize onto your efforts. Web analytics help the companies by giving them information on how and where to find the right audience as well as how to create content and create the right audience. With the right audience, you make better and right marketing campaigns that will increase and promote the sales which further on increases the conversions and improves your website tenfold. (Must read: The science behind what clicks with the audience remains a mystery)
Track and analyze your marketing campaigns
Tracking the success rate of your marketing campaigns will tell you how the campaigns have been perceived by the user and if it has been a success or not, and also if the whole campaign was profitable to your website and you. By tracking with the help of unique links for each campaign, you are also ensuring that if the campaigns perform terribly, you can always cancel it. (Related read: 7 Ways Why Data Science is the Biggest Tool For Marketing)
Improved and optimized web services as well as an optimized website
A company can find out the potential and risky problems on its website with the help of some of the best web analytics tools to get your website rank higher. Also, remember to create specific landing pages for various other purposes which will help your website improve its user interface. Tracking how well the version of your website on the mobile also helps to improve the overall experience for the users.
The Conversion rate optimization for your website
The main aim of the conversion rate of optimization for your website is to ensure that the users do the tasks that are assigned to them. The conversion rate is further calculated by the number of completed goals received by the number of users. It also calculates the indirect conversions that have come to your website, along with the times your post has been shared and helps you to widen your reach to a much broader audience that will also help you to reach out to all the potential customers there.
Apart from this, web analytics also help in helping to know what exactly your potential customers are looking for, know exactly where your visitors are from, that is, the geographical location and helps you to cater to their needs specifically, know exactly why and where you are losing customers and helps you identify your prospects and further the growth of your website.