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AI in Finance - Role and Benefits

  • Hrithik Saini
  • Dec 13, 2021
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Artificial intelligence (AI) is no longer a newcomer, and the discipline is evolving at a rapid rate. Almost every day, there is a new discovery, whether it is a research study introducing a new or enhanced machine learning algorithm or a new library with one of the most widely used programming languages


Apart from those notable breakthroughs, AI has been widely embraced in practically every field during the previous few decades. We can see it everywhere. 


To mention a few, we get Netflix suggestions and emails promoting an additional discount for an online store we haven't used in a time. The finance industry is being influenced by the same "AI revolution." 


According to Forbes, "70% of all financial services organisations are already utilising machine learning to forecast cash flow occurrences, fine-tune credit ratings, and detect fraud."


Artificial intelligence (AI) adoption by financial institutions (FIs) will be boosted by technology improvement, improved user acceptability, and altering regulatory frameworks. Banks using AI can greatly improve the client experience by providing 24/7 access to accounts and financial advisory services. 


In this blog, we will discuss the areas of the financial realm where AI has the most influence – and the methodologies utilized to accomplish that impact. In addition, we explore the most significant issues that must be addressed while conducting data science in finance.


(Speaking of Data Science, Check out the Top 7 Data Science Courses)



Role of AI in Different Financial Sectors


Financial institutions across all financial services are utilizing AI algorithms, keeping important economic benefits and demand from tech-savvy customers at the forefront of their minds. 


Let's look at some of the important sectors of the financial business where artificial intelligence is having the most influence and adding value over traditional ways.


Artificial Intelligence in Personal Finance


Consumers crave financial freedom, and the capacity to control one's financial health is pushing the use of AI in personal finance. Whether it's providing 24/7 financial advice through chatbots driven by linguistics or customizing insights for wealth management products, AI is a must-have for every financial institution wanting to be a market leader.


Capital One's Eno was an early example of AI in personal finance. Eno was the very first language of choice SMS text-based companion delivered by a US bank when it launched in 2017. 


Eno collects information and anticipates consumer demands with over 12 proactive features, such as informing customers about potential fraud or subscription service pricing increases.


(Also read, the Applications of AI in Finance)



Artificial Intelligence in Consumer Finance


Among the most important business cases for artificial intelligence in banking is its capacity to identify and prevent frauds and breaches. 


Consumers seek out banks and insurance companies that offer safe accounts, especially with digital payment fraud losses anticipated to reach $48 billion per year by 2023, according to Insider Intelligence. AI has the capacity to examine and identify abnormalities in trends that humans might otherwise miss.


JPMorgan Chase is such bank that is utilising AI in consumer finance. Consumer finance accounts for more than half of Chase's net earnings; as a result, the bank has established essential fraud detection applications for its account users. 


For example, it has created a specialized algorithm for fraud detection, every time a payment is performed, the specifics of the activity are sent to central computers in Chase's data centres, which determine whether or not the transaction is legitimate. 


Chase came in the second position in Insider Intelligence's 2020 US Banking Digital Trust report due to its excellent scores in both Security and Reliability, which were substantially boosted by its usage of AI.



Artificial Intelligence in Corporate Finance


AI is very useful in corporate finance since it can forecast and analyze loan risks more accurately. AI technology such as machine learning can enhance loan screening and minimize financial risk for businesses trying to raise their valuation. 


AI can help reduce financial crime by detecting sophisticated fraud and detecting aberrant behavior as corporate accountants, researchers, treasurers, and financiers strive for long-term success.


AI is being used by US Bank both in its middle- and back-office operations. To assist in identifying bad actors, U.S. Bank accesses and analyses all relevant data on clients using deep learning. It has been deploying this technology for anti-money laundering and, per an Insider Intelligence assessment, has quadrupled the output compared to the usual capabilities of the earlier systems.


(Talking of Deep Learning, also check out 7 Deep Learning Models)



Advantages of AI in Finance


The advantages of adopting AI in banking, such as work automation, fraud detection, and tailored suggestions, are enormous. AI use cases in the front and middle office has the potential to alter the banking sector in the following ways:


  • Providing seamless client interactions 24 hours daily, seven days a week


  • Reducing the necessity for repetitive tasks


  • Cutting down on false positives and human error


  • Spending less money


The use of artificial intelligence to automate middle-office jobs has the potential to save North American banks $70 billion by 2025 as per Business Insider. Furthermore, the overall possible cost savings for bankers from AI applications is anticipated to be $447 billion by 2023, with the front middle office contributing $416 billion of that total.


10 Benefits of AI in Finance


Continue reading to discover about 10 uses of AI in finance, how financial institutions are utilising AI, ethical considerations, and what the future holds for this quickly changing profession.

The image depicts the Benefits of AI in Finance and it will have the following points :1. Management of Risks2. Detection & Prevention of Frauds3. Decision on Credits4. Financial Consulting Services5. Personalised banking6. Defending against cyberattacks7. Making wise underwriting choices8. Lowering the number of false positives9. Ability to forecast and appraise loan risks10. Risk evaluation

Benefits of AI in Finance


  1. Risk evaluation


Is it possible to utilize AI technology to decide if a person is eligible for the loan? Absolutely. According to Towards Data Science, banks and companies are utilizing machine intelligence algorithms to not only identify a person's financing options but also to present customised solutions. The benefit is that the AI is not prejudiced and can make a decision on loan eligibility more swiftly and precisely.



  1. Management of risks


Risk management is always a significant – and continuous – concern in banking (and practically every other industry). Machine learning can now assist specialists in identifying patterns, identifying hazards, conserving personnel, and ensuring better knowledge for future planning.



  1. Detection, management, and prevention of fraud


Have you ever heard back from the credit card company after making many purchases? Fraud detection systems use AI to examine a person's purchasing habits and raise an alarm if something appears out of the ordinary or contradicts your usual spending habits.



  1. Decisions on credit


According to Towards Data Science, AI can analyze prospective buyers more quickly and correctly based on a range of characteristics, including smartphone statistics.



  1. Financial consulting services


A person's portfolio, the most recent trends, or the majority of sorts of essential financial information to provide you with the information you want as rapidly as possible can be assessed by AI algorithms



  1. Personalized banking/financial management


Chatbots and personal assistants have decreased (and in some cases eliminated) the requirement to wait on hold for a customer support agent. Clients may now check their balance, arrange payments, look into account activity, ask any questions with a virtual assistant, and get tailored banking advice whenever it is most appropriate.



  1. Defending against cyberattacks


Customers want to know that their payment and personal information will be kept as safe and protected as possible, and AI can assist. Human mistake is thought to be responsible for up to 95% of cloud breaches. 


AI may help firms improve their security by studying and detecting regular data trends and patterns, as well as alerting them to inconsistencies or odd behavior.



  1. Making wise underwriting choices


According to Built In, AI technologies are assisting banks and lenders in making "smarter underwriting judgments" throughout the loan and credit card acceptance process. This is accomplished through the use of a number of characteristics that provide a more realistic image of individuals who may be traditionally underserved.



  1. Lowering the number of false positives and human errors


People do make mistakes, and operator error is an unavoidable occurrence. In the financial services business, 94 per cent of IT professionals polled stated they are unsure that their employees, advisers, and partners can properly handle consumer data. Fortunately, artificial intelligence can assist in reducing false positives and human mistakes.


(Related blog, Top 10 Financial Softwares of 2022)



  1. Improve your ability to forecast and appraise loan risks


Artificial intelligence can evaluate a customer's spending history and behaviors in order to forecast loan borrowing behavior. This is especially significant in locations throughout the world where individuals have cellphones and other forms of connectivity and communication but lack traditional credit. 


Forbes provides the following example: A potential borrower can download an app, which the lender will use to evaluate the person's "digital footprint," which means social media use, browser bookmarks, and other information, in order to develop a more comprehensive picture.


Future of AI in Finance


Because AI is becoming increasingly prevalent across many industries, it's no wonder that it's taking off in the field of banking, especially now that COVID-19 has transformed human contact. AI has had a tremendous influence by simplifying and combining activities and processing data and information considerably quicker than humans. 


As per Autonomous Next research by Business Insider Intelligence, the aggregate potential cost savings for banks by using AI applications is estimated to be about $447 billion by 2023, with the front and middle office accounting for $416 billion of that total.


It's also worth noting that millennials and "Gen Zers" are quickly becoming the banks' "largest configurable consumer group" in the United States, implying that financial firms are hoping to boost their IT and AI expenditures "to meet higher digital standards," as youthful customers prefer digital banking. In fact, 78 per cent of young people say they will not use a bank if an alternative is available.


In this blog, we discussed the sectors of the financial industry where generally understood AI may give significant value to both corporations and their clients. The lists are by no means complete since both the AI and finance environments are continually changing and adapting to the development that is done on a daily basis. One thing is certain: we are on the verge of an AI-based transformation that will affect both corporations and individuals.

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