6 Reasons Why Your Business Needs a Reliable Survey Software

We've come across online surveys at some point of time in our lives.

 

Be it rating our stay in a luxury resort or simply rating our cab driver, chances are we've all been there and done that.

 

For business owners, surveys are an effective medium to gain customer feedback.

 

It's amazing how new-age entrepreneurs can create a limited set of questions, share them with the world within minutes, and get an opportunity to analyze their year's worth of effort - all thanks to online survey software that helps step up their game!

 

The growth in online survey software can be attributed to the e-commerce platform that itself is growing at an unprecedented rate.

 

Let us find out how survey software solutions are ruling the roost in the present scenario.   

 

6 Reasons why your business needs a reliable survey software 

 

Building an effective survey is not a piece of cake. Several factors come into play such as the question format, relevant themes, and the time frame for survey completion.

 

Everything cannot be managed single handedly. Here, online survey softwares comes into the picture.

 

They automate much of the survey-generation process while creating a massive outreach with a short span of time.

 

Basically, survey software is an application that collects feedback from targeted users through various tools and automated functionalities. They make the entire process of designing, sending and analyzing surveys much quicker, accurate and easier to achieve.

 

Still not convinced about the relevance of survey softwares? 

 

Check out the list below where we've come up with 6 solid reasons why you need to opt for survey softwares.  

 

Also Read | Top 5 Accounting Software

 

1. Pre-built templates that are easy on the eye 

 

As a reputed enterprise, you must avoid shoddily-executed surveys that are somehow put together with little consideration for design or presentation. This may have a negative impact on the ROI while denting the company's reputation due to its lackadaisical attitude.

 

The logic is simple. 

 

If your company doesn’t put in any effort in creating well-designed, visually appealing surveys, then why should customers put in effort to respond to such surveys?

 

Online survey softwares is accompanied by a set of templates with aesthetic designs and color schemes that render an elegant and professional look. The softwares analyzes each survey on multiple fronts such as length of questionnaire, its overall relevance and the past survey results.

 

Surveys need to highlight the company's name, logo and color template.

 

Once your target audience feels that efforts have been put in to add relevant questions and address their concerns, they'll feel valued and give an honest feedback to the survey. With pre-designed templates offering a wide range of inbuilt features, you're truly spoilt for choice. 

 

2. Scheduling and Distribution, the automated way 

 

In the last couple of years, automation has emerged as an extraordinary game-changer, transforming businesses worldwide.

 

It's the HR and support teams who are expected to create and distribute manual surveys since they're the ones in direct contact with employees and customers. However, they may be caught up in some urgent work that requires immediate attention. 

 

In a scrum framework, it's not feasible to put everything else on hold until the survey is completed.

 

Automation is an absolute must when you consider buying survey softwares. Automated scheduling ensures companies are given the flexibility to choose when a survey goes out in the public domain. Additionally, automated distribution sends out the surveys to relevant people at the scheduled time.

 

Automated survey softwares are capable of carrying out the entire process without depending on extensive manpower. They provide integrated access to survey respondents, allowing you to choose a specific targeting criteria.

 

This is achieved through access panels, loyalty programmes, private communities established through smartphone apps or programmatic ecosystems that randomly conduct surveys on people. 

 

3. Power-packed report generation 

 

What's the point of creating surveys if you don't intend to make good use of the generated results for the long-term benefit of your company?

 

You may have created the best survey ever but all this will come to nought if the data isn't handled smartly.

 

The eventual goal is to utilize the survey data to determine whether your efforts are taking the business in the right direction.

 

Online survey software comes to the rescue by facilitating systematic analysis of data collected from surveys. Moreover, it generates reports that are easy to read and comprehend and appealing to the eyes.

 

Many of your strategic management decisions are dependent on the survey results. So why not follow a professional and technically-sound approach by including survey softwares in business operations?

 

Manual generation of reports isn't a feasible option, especially for enterprises with a large number of employees and a significantly larger audience.

 

Every department should have easy access to survey reports and utilize them in the best possible way.

 

Reports may include simple visualization and charts. The software can be customized to present complex tabulation and statistics.

 

Thanks to survey softwares, the results are generated in real-time. With report-bound data in hand, analytics can gain better insights from the most complicated combination of datasets. No wonder, survey softwares are a boon to researchers.

 

4. Cost reduction seals the deal 

 

Survey softwares provide the most economical method of collecting relevant information from the relevant users. By conducting surveys online, you can reduce labor and material costs to a large extent.

 

Manual surveys are an elaborate affair that requires you to dedicate a considerable amount of time, effort and money to print, distribute and collect data.

 

Large-scale surveys stand to benefit from survey softwares. These softwares facilitate replication and distribution of questionnaires repeatedly, incurring little costs and requiring a small team to handle the process.

 

The internet is swamped with free online survey softwares that can give you a fair idea of the way they function. This certainly helps you get into the groove without digging a big hole in your pocket.

 

In case you've set your sights on a bigger audience, opt for a monthly or yearly subscription plan.

 

Generally, the monthly subscription plan costs as low as $20 per month.

 

Several SaaS companies have come up with a wide array of plans, ranging from basic, intermediate to advanced levels.

 

Based on your needs and requirements along with the audience size and the stipulated budget, you can decide which plan aligns with your interests and choose accordingly.  

 

5.  Decide your audience 

 

Online survey softwares narrows down the focus on a specific group of people, ensuring the survey generates optimum participation from people who it's meant for.

 

You can sort out the larger respondents based on a number of categories such as demographics, age group, educational qualification, profession, industry and interests. This approach is in stark contrast to public polls where everyone can participate and shower their opinion.

 

Filtering and segregating the audience improves the response rate and helps you obtain the right information.

 

The most effective way to reach out to the target audience is to send out a survey to a balanced, representative sample of the overall population.

 

Once the audience is identified, the next step is to find out how many people comprise that population.

 

Survey software allows you to be in absolute control of the survey process.

 

Whether a company studies a consumer behavior survey for young shoppers or Attest’s brand perception survey for customers of a certain age-group or profession, these softwares can help customize the survey based on the type of users you want to engage with. 

 

6. Work with centralized data 

 

Survey software ensures the information collected from a survey is stored in one database.

 

This makes the process highly organized and less prone to error.

 

Since everything happens in real-time, the survey data is saved in the database as soon as respondents click on the "Save/Submit" button.

 

It reduces the risk of losing or manipulating raw data which is a growing concern with manual surveys. Moreover, this technically-advanced way of conducting surveys offers much faster results than their manual counterparts.

 

A typical customer-related research may take weeks or months to fetch the desired results. Survey tools come in handy for business owners looking to store and analyze insightful data for improving business prospects.

 

These tools collect information in a fast, easy and reliable manner so that you can identify the bottlenecks and resolve them at the earliest.   

 

Conclusion

 

Survey softwares has emerged as a cost-effective tool widely used by the small startups as well as the established names in the business.

 

A survey without a purpose is meaningless. If you want to get answers that'll potentially improve the way your company functions, then make sure you ask the right questions using aesthetically pleasing, user-friendly templates.

 

A business does wonders when it remains open to feedback of all kinds. The only way customers can relay what they think is via surveys.

 

If you want to learn more about customer experience, a survey is the way to go.

 

With the relevant software already at your disposal, there's no looking back as far as creating a survey of quality and reliability is concerned.